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CONVERGENCE SEPTEMBER - OCTOBER 2016

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Inspiration<br />

Malaysia Airports wants you to feel and be treated with the<br />

best from the best while going through its airports and it does<br />

not matter if it is for a few minutes or while waiting for your<br />

next flight in the next six hours.<br />

Runway to Success 2020 (RtS 2020), the airport operator's<br />

five-year business plan, seeks to address and enhance the<br />

Total Airport Experience (TAE) for all passengers under the<br />

plan's first thrust of strengthening core operations.<br />

Malaysia Airports Senior General Manager (Commercial<br />

Services) and TAE Committee Chairman, Mohammad Nazli<br />

Abdul Aziz explains that TAE is a strategic priority and revolves<br />

around reimagining the airport experience for all stakeholders.<br />

Passenger experience experience will be at the core of these<br />

TAE initiatives with retailers and airlines playing a crucial and<br />

supporting role.<br />

In summary, it is the idea of promoting a customer-centric<br />

culture in airport operations to provide an innovative airport<br />

experience for all passengers, airlines and retailers.<br />

A Strong Foundation<br />

As a service provider, it is important for Malaysia Airports to<br />

be a customer-centric organisation. Our goal here would be<br />

to enhance TAE and uplift service quality. We believe that our<br />

customers and partners will benefit from this increased<br />

attention to service and innovation which will transform KLIA<br />

into a digitised, efficient and differentiated hub.<br />

Delivering Better Outcomes to All<br />

Stakeholders – Airlines, passengers<br />

and Retailers<br />

These three initiatives will<br />

improve TAE in KLIA<br />

which will then be<br />

replicated across all<br />

airports managed by<br />

Malaysia Airports.<br />

Passenger Experience<br />

Some of these initiatives include:<br />

Over 70 potential areas for improvement<br />

have been identified based on passenger<br />

experience diagnostics and over 40<br />

initiatives will be implemented to drive<br />

improvements across the passenger journey.<br />

TAE initiatives cover a passenger's journey<br />

once you leave your home till you board<br />

your plane from the departure gate and vice<br />

versa. Essentially, it covers all touch points<br />

within the airport terminals.<br />

KLIA Premier Access<br />

Say goodbye to long queues! The KLIA Premier Access provide<br />

a seamless experience to departure and arrival travellers with<br />

a unique hospitality standard of services which allows<br />

passengers a priority access lane right to the boarding gate.<br />

Currently, the service is available at the KLIA main terminal<br />

only and there is a plan to provide similar service to klia2.<br />

For a premium package, the service includes meet and greet<br />

at Level 5, kerbside where the Kiosk is located or at Sama-<br />

Sama Hotel and passengers will be transferred by a buggy<br />

right to the Premier Access Lounge. A light refreshment is<br />

88

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