ENFORCEMENT
eop_ipec_jointstrategicplan_hi-res
eop_ipec_jointstrategicplan_hi-res
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INTRODUCTION<br />
Today’s IP enforcement environment is experiencing<br />
accelerated change brought about by fast-paced<br />
technological innovation, changes in methods of doing<br />
business and globalization. Strategies that served a country<br />
well in the past may be ill-suited to addressing new IP<br />
enforcement challenges. This section of the Strategic Plan<br />
identifies opportunities to refine elements of administrative<br />
frameworks and policies that promote effective IP<br />
enforcement, both in the United States and abroad.<br />
A. PROMOTE GOVERNMENTAL FRAMEWORKS FOR<br />
COORDINATED AND EFFECTIVE IP <strong>ENFORCEMENT</strong>.<br />
Illicit actors, including sophisticated transnational<br />
criminal organizations (TCOs), are realizing unlawful<br />
profits by exploiting weaknesses in IP enforcement<br />
regimes around the globe. They target and<br />
misappropriate trade secrets; exploit copyrighted<br />
content online; and move counterfeit, infringing and<br />
pirated merchandise across borders, all to the detriment<br />
of the artist, the innovator, and the creative and<br />
innovative industries at-large. Those actors engaging in<br />
IP-based illicit activity can take advantage of outdated,<br />
siloed government organizational structures that are<br />
often unable to monitor and respond effectively to<br />
rapidly changing environments and criminal tactics.<br />
Our global environment, marked by increased<br />
international trade and a borderless online environment,<br />
creates an opportunity for IP enforcement entities,<br />
domestically and abroad, to assess the effectiveness and<br />
efficiency of their respective organizational structures<br />
and capabilities. Such strategic assessments ought to<br />
examine how the entity is organized to be responsive<br />
to, and stay ahead, of an ever changing enforcement<br />
environment. They may consider how the entity fashions<br />
itself to enable it to more successfully achieve its IPenforcement<br />
goals and obligations under law.<br />
Outdated organizational structures invariably<br />
become stale, resulting in significant inefficiencies and<br />
an institutional unwillingness—and sometimes inability—<br />
to press for the adoption of better practices to realize<br />
larger-scale achievements. As with the private sector,<br />
public institutions must not only develop competencies,<br />
but they must also strive continually to renew and<br />
SECTION 4<br />
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