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ENFORCEMENT

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INTRODUCTION<br />

IP-intensive industries play a significant role in the<br />

U.S. economy, and serve as a primary driver of U.S.<br />

economic growth and national competitiveness. These<br />

important industries rely on the recognition and effective<br />

enforcement of a variety of intangible assets and<br />

products of the mind and human intellect, which we<br />

refer to collectively as “intellectual property.”<br />

IP is comprised of such things as inventions<br />

(protected under patent law); literary and artistic works,<br />

such as books, musical compositions, movies, computer<br />

programs, and other creative expressions (protected<br />

under copyright law); distinctive symbols, names, and<br />

images which distinguish the goods or services of one<br />

undertaking from those of others in the marketplace<br />

(protected under trademark and consumer protection<br />

laws); and confidential business information, including<br />

formulas, practices, processes, or methods that are not<br />

generally known (protected from improper means of<br />

discovery under trade secret law).<br />

IP is found everywhere in the economy, and IP<br />

rights are relied upon by and support virtually every<br />

U.S. industry. IP-intensive industries represent a major,<br />

integral, and growing part of the U.S. economy. The<br />

Department of Commerce has reported that IP-intensive<br />

industries directly account for 27.9 million American<br />

jobs, and indirectly support an additional 17.6 million<br />

jobs. Together, this represents approximately 30 percent<br />

of all jobs in the U.S., with the total value added by<br />

IP-intensive industries amounting to 38 percent of U.S.<br />

Gross Domestic Product (GDP).<br />

Because of their value, IP assets are targets for<br />

unlawful appropriation and exploitation by entities<br />

pursuing unfair competition and often criminal<br />

enterprises. The Federal Government is committed to<br />

a balanced and effective intellectual property system,<br />

which includes the effective enforcement of intellectual<br />

property rights.<br />

A number of U.S. departments, offices, and agencies<br />

share responsibility for IP enforcement, making effective<br />

coordination and strategy-setting essential for national<br />

effectiveness. The Joint Strategic Plan lays out the<br />

work to be carried out over the next three years by the<br />

Federal Government—with opportunities for state and<br />

local governments, government partners around the<br />

globe, and the private sector—to enhance coordination<br />

and collaboration in support of the effective<br />

enforcement of intellectual property rights.<br />

The protection of intellectual property rights is<br />

essential to upholding fair competition in a global<br />

marketplace. With enhanced predictability and<br />

accountability in the market, IP-intensive industries are<br />

better positioned to finance creative and innovative<br />

research and development activities that lead, for<br />

example, to new technologies, breakthroughs in<br />

medicines, and a growing body of creative and<br />

innovative works. The attendant harms that flow from<br />

the misappropriation and infringement of intellectual<br />

property rights are troubling in size and scope, and— as<br />

set forth in greater detail throughout the Joint Strategic<br />

Plan— directly undermine a number of important<br />

national interests, including, at times, national security.<br />

Purpose of the Joint Strategic Plan<br />

EXECUTIVE SUMMARY<br />

As the Supreme Court has noted, by “establishing<br />

a marketable right to the use of one’s expression,<br />

copyright supplies the economic incentive to<br />

create and disseminate ideas.”* Trademark law,<br />

on the other hand, serves two purposes, namely,<br />

to aid the consumer in differentiating among<br />

competing products and second, to protect the<br />

producer’s investment and goodwill. And a patent<br />

is recognized by the Constitution as a means<br />

to serve the public purpose of promoting the<br />

“progress of science and useful arts.”**<br />

* Harper & Row, Pub., Inc. v. Nation Enter., 471 U.S. 539, 558 (1985)<br />

** U.S. Const., art. I, § 8.<br />

Title III of the Prioritizing Resources and Organization<br />

for Intellectual Property Act of 2008, Pub. L. No.<br />

110-403 (the “PRO-IP Act,” or the “Act”), mandates<br />

a coordinated approach to intellectual property<br />

enforcement policy. The Act requires development<br />

of a three-year National plan on enforcement of laws<br />

protecting copyrights, patents, trademarks, trade<br />

secrets, and other forms of intellectual property, with<br />

an emphasis on combatting counterfeit and infringing<br />

goods in the domestic and international supply chains. *<br />

*<br />

PRO-IP Act §§ 302-303.<br />

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