ENFORCEMENT

SECTION 2 CONTENTS
HELPING TO PROMOTE A SAFE AND SECURE INTERNET: MINIMIZE COUNTERFEITING
AND INTELLECTUAL PROPERTY-INFRINGING ACTIVITY ONLINE
A. Targeting Financial Support Flowing to Criminals: A “Follow-the-Money” Approach to
Combating Online Commercial Piracy and Counterfeiting............................................................................ 61
1. Strengthen Payment Processor Networks’ Efforts to Curb Illicit Proceeds................................................... 62
2. Strengthen Online Advertising Networks’ Efforts to Curb Flow of Illicit Revenue........................................ 63
3. Strengthen Foreign Banking Practices to Curb the Financing of Illicit Trade............................................... 66
B. In Furtherance of a Healthy Domain Name System......................................................................................... 68
1. Assessing the Enforcement Challenge of Domain Name Hopping.............................................................. 68
C. Reducing Online Piracy and Counterfeiting by Increasing the Ability of Consumers to
Locate Content and Products Through Lawful Means.................................................................................... 69
1. Support Consumers’ Identification of Websites Offering Legal Goods or Services..................................... 69
2. Support Practices and Policies to Improve DMCA Notice-and-Takedown Processes.................................. 70
3. Support Practices and Policies Within Social Media Channels to Curb Intellectual Property
Based Illicit Activity........................................................................................................................................ 71
4. Support Practices and Polices to Reduce Intellectual Property Infringement Facilitated
by Mobile Apps............................................................................................................................................ 73
5. Putting the Consumer First: Combatting Operators of Notorious Websites by Way of
Consumer Education.................................................................................................................................... 74
6. Encourage Efforts that Support Content Platforms Offering Content Legally and Minimize
Deceptive Sites That Operate with a Commercial “Look and Feel”............................................................ 76
7. Opportunities to Curb Sales of Counterfeit and Pirated Goods on E-Commerce Platforms....................... 77
D. Support Responsible 3D Printing Communities and Business Models......................................................... 79
E. Address Cyber-Enabled Trade Secret Theft..................................................................................................... 80