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B. In Furtherance of a Healthy Domain Name System.........................................................................................68 1. Assessing the Enforcement Challenge of Domain Name Hopping..............................................................68 C. Reducing Online Piracy and Counterfeiting by Increasing the Ability of Consumers to Locate Content and Products Through Lawful Means....................................................................................69 1. Support Consumers’ Identification of Websites Offering Legal Goods or Services.....................................69 2. Support Practices and Policies to Improve DMCA Notice-and-Takedown Processes..................................70 3. Support Practices and Policies Within Social Media Channels to Curb Intellectual Property Based Illicit Activity........................................................................................................................................71 4. Support Practices and Polices to Reduce Intellectual Property Infringement Facilitated by Mobile Apps............................................................................................................................................73 5. Putting the Consumer First: Combatting Operators of Notorious Websites by Way of Consumer Education....................................................................................................................................74 6. Encourage Efforts that Support Content Platforms Offering Content Legally and Minimize Deceptive Sites That Operate with a Commercial “Look and Feel”............................................................76 7. Opportunities to Curb Sales of Counterfeit and Pirated Goods on E-Commerce Platforms.......................77 D. Support Responsible 3D Printing Communities and Business Models.........................................................79 E. Address Cyber-Enabled Trade Secret Theft.....................................................................................................80 SECTION 3 SECURE AND FACILITATE LEGITIMATE CROSS-BORDER TRADE................................................................93 A. Safeguarding Our Borders: Enhancing Identification and Interdiction of Counterfeit and Pirated Goods Bound for the U.S. Market................................................................................................93 1. Employ an “All-Threats” Approach to Cargo Screening..............................................................................94 2. Combat the Domestic Assembly and Finishing of Counterfeit Goods.........................................................94 3. Address the Surge of Small Parcels in the Express Consignment and International Mail Environments........................................................................................................................................96 4. Implement Advance Targeting Capabilities in the International Mail Environment to Address Rising Threats in the Global Marketplace.......................................................................................99 5. Assess Scope of, and Respond to, Importer Identity Theft in the Trade Environment...............................100 6. Enhance Customs Recordation Systems and Public-Private Collaboration on Information Collection................................................................................................................................101 7. Invest in Anti-Counterfeiting Technology...................................................................................................102 8. Enhance Interdiction Through Specialized Task Forces..............................................................................104 9. Enhance Fines, Penalties, and Forfeiture Processes and Practices.............................................................104 10. Improve Administration of ITC Exclusion Orders......................................................................................105 11. Expand and Enhance the Use of Post-Entry Audits..................................................................................106
B. Working Globally: Efforts to Curb the Movement and Trade of Counterfeit and Pirated Goods Around the World....................................................................................................................106 1. Promote Necessary Seizure Authority and Best Practices Around the World............................................107 2. Curb Illegal Operations Within Free Trade Zones......................................................................................109 3. Support Modern Recordation Systems in Developing Countries...............................................................110 4. Tackle the Growing Costs Associated with the Storage and Destruction of Counterfeit Goods................111 5. Dispose of Infringing Goods in an Environmentally-Friendly Manner........................................................112 SECTION 4 PROMOTE FRAMEWORKS AND POLICIES TO ENHANCE THE EFFECTIVE <strong>ENFORCEMENT</strong> OF INTELLECTUAL PROPERTY RIGHTS........................................................................................................121 A. Promote Governmental Frameworks for Coordinated and Effective Intellectual Property Enforcement..................................................................................................................121 1. The U.S. Model: A “Whole of Government” Approach to Intellectual Property Enforcement.................122 2. The “Specialized Office” Approach to Intellectual Property Enforcement.................................................125 B. Enhance Capacity-Building, Outreach, and Training Programs on Intellectual Property Enforcement in Other Countries......................................................................................................................129 C. Promote Enforcement of U.S. Intellectual Property Rights Through Trade Policy Tools...........................131 D. Supporting Innovation and Technological Advancements: The Need for Tools for Effective and Predictable Patent Protection Domestically and Abroad......................................................................134 1. Enhancing Domestic Patent Protection......................................................................................................134 2. Enhancing Domestic Design Protection.....................................................................................................136 3. Enhancing the Effectiveness of Patent Systems Abroad.............................................................................137 a. Reducing Patent Pendency...............................................................................................................137 b. Promoting Effective, Transparent, and Predictable Patent Systems.................................................138 c. Enhancing Effectiveness of Design Systems Abroad.........................................................................139 E. Broader Recognition of the Essential Role Universities Play in Innovation.................................................140 F. Support Strategies that Mitigate the Theft of U.S. Trade Secrets................................................................141 G. Promote Supply-Chain Accountability in Government Acquisitions...........................................................142 H. Calls for Research..............................................................................................................................................143
Page 1: U.S. JOINT STRATEGIC PLAN ON INTELL
Page 9: PREAMBLE A Reflection on Creativity
Page 12 and 13: Senior Advisory Committee Establish
Page 14 and 15: INTRODUCTION IP-intensive industrie
Page 16 and 17: EXECUTIVE SUMMARY Services, the Dep
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Page 20 and 21: EXECUTIVE SUMMARY • Advertising B
Page 23 and 24: 1 THE GLOBAL SCALE OF INTELLECTUAL
Page 25 and 26: INTRODUCTION The story of intellect
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Office of the Intellectual Property
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SECTION 2 CONTENTS HELPING TO PROMO
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Joint Strategic Plan on Intellectua
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3 SECURE AND FACILITATE LEGITIMATE
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INTRODUCTION U.S. and international
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ENDNOTES Office of the Intellectual
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SECTION 4 CONTENTS PROMOTE FRAMEWOR
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ACKNOWLEDGEMENTS With thanks to, an
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ENFORCEMENT

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