Conference Program

Telling a New Story:
Using Research to
Reframe Aging
Tuesday, March 21 | 1:30–2:30 PM
Crystal C (West Tower, Green Level)
CEU Credits: 1
The public has been found to have deeply held beliefs about older
adults that significantly differ from those of aging experts. Over
the last year, the FrameWorks Institute has developed and tested
alternative ways to frame conversations about aging and older
adults that create a more receptive platform for aging policy and
service discussions. This session will review the findings from a
study, which revealed that alternative framing is more effective in
generating a more balanced thinking by the public.
Presenters: Nathaniel Kendall-Taylor, PhD, CEO, FrameWorks
Institute; Robert Stein, CAE, MBA, President and CEO, American
Society on Aging.
21st Century Digital
Communities: Technology
that Supports Aging Needs
Sponsored by CDW Healthcare.
Tuesday, March 21 | 3:00–4:00 PM
Wrigley (West Tower, Bronze Level)
CEU Credits: 1
Global Technology Leader, Samsung and the largest U.S.
Technology Solutions Provider, CDW, have partnered to create
and implement a technology vision for the 21st century home for
aging services and senior care providers. Learn how senior care
environments are transformed with connected care solutions
that improve safety, security, health and well-being of seniors.
Also, understand practical steps on how you can implement
some or all of this vision within your organization.
Presenters: Ginna Baik, Senior Care Business Strategist, CDW
Healthcare; David Rhew, MD, Chief Medical Officer and Head of
Health, Samsung Electronics America.
HIGHLIGHTED SESSIONS
Nathaniel Kendall-Taylor
Robert Stein
Continuing the Dialogue:
The Dangers of Counterfeit Medicines—
What Seniors and Everyone Working
With Them Need to Know
Sponsored by PhRMA.
Tuesday, March 21 | 3:00–4:00 PM
Michigan 2 (East Tower, Bronze Level)
CEU Credits: 1
Ginna Baik
Bob Blancato
David Rhew
Shabbir Imber Safdar
Counterfeit products are everywhere from the “brand name” purses for sale by street corner vendors to “cutting edge” technology at
way below market prices. Consumers and merchants feel the economic sting of these counterfeit products, but they rarely if ever do
they pose health hazards to those who are taken in by them. This is not the case with counterfeit medicines. The making of counterfeit
drugs is a worldwide phenomenon—and it’s on the rise. Keeping our drug supply safe is a monumental task and America has the
most comprehensive and effective program in the world. But as the counterfeiting of medicine grows and adapts to changing
technology, it is important that consumers know about and protect themselves from the real dangers posed by these criminals and
their fake products.
Following up on last year’s very successful and animated discussion, join us for a closer look at this issue. Learn about the incursions
that criminals selling fraudulent and contaminated medicines are making into health systems and find out how to protect yourself
and the seniors you serve from the danger.
Moderator: Bob Blancato, MPA, President, Matz, Blancato & Associates.
Presenter: Shabbir Imber Safdar, Director of National Outreach, Partnership for Safe Medicines.
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