Conference Program
2017-AiA-Final-Program
2017-AiA-Final-Program
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The New Economy: Seizing the Longevity Opportunity<br />
Generate economic growth and new opportunities for your business or start-up.<br />
Learn from the companies, authors and experts who are leading the growth of the boomer and senior market at the<br />
14th Annual What’s Next Boomer Business Summit! Advance your understanding of the longevity economy and<br />
capitalize on the What’s Next community to accelerate growth for your organization. Don’t miss the nation’s #1 event<br />
for making deals, finding partnerships and launching products and services for older consumers.<br />
Thursday, March 23 | 8:00 AM–6:00 PM<br />
Regency Ballroom (West Tower, Gold Level)<br />
Fee: $275. Preregistration is required.<br />
CEU Credits: 0.<br />
Register today to experience the extraordinary network of companies,<br />
innovators, and thought leaders in the longevity marketplace.<br />
Your registration includes:<br />
• Networking breakfast<br />
• Data and insights from analysts and thought leaders<br />
• Keynote sessions<br />
• Experts & Authors luncheon<br />
• Networking reception at the close of the summit<br />
• New Economy Showcase and Exhibits<br />
• Speed Dealing<br />
2017 Learning Tracks<br />
Produced by:<br />
What’s Next Boomer Business Summit<br />
is at the forefront of trends, innovations<br />
and conversations about the booming<br />
longevity economy. It is the only meeting<br />
place for Fortune 100 companies, startups,<br />
thought leaders and nonprofit organizations<br />
to share data, stories and best practices for<br />
targeting the most lucrative consumer<br />
demographic in the world. This is the<br />
conference where deals get done!<br />
As the name implies, we are on a continuing search for what’s new<br />
and what’s next. We don’t just strive to think different.<br />
What’s Next is different—and future-focused. Our 2017 tracks include:<br />
COLLABORATING ORGANIZATION PROGRAMS<br />
Co-Produced by:<br />
MARKETING AND SALES<br />
• Create, Co-create, or Curate: Your Content Marketing Strategy<br />
• Own Your Audience: Communities of Purpose<br />
• Acquisition & Retention: Mobile, Social, Video and Print<br />
GERONTECHNOLOGY<br />
• How IoT, Gamification, Virtual and Augmented Reality Are Changing Aging<br />
• The Role of Artificial Intelligence and Robotics in Care<br />
• What Is “Sustainable Humanity”?<br />
• Digital Agents—Tools for Enhancing the Lives of Older Adults<br />
OPPORTUNITIES IN LONGEVITY<br />
• Home: Aging in Place, Senior Housing, Caregiving, Tech-enabled Homecare,<br />
Shared Housing, On Demand: Enabling Aging in Place<br />
• Finance: Elder Fraud, Financial Tools for Caregiving, Mobile Money Handling<br />
• End of Life: Mental Acuity, Financial Monitoring, Healthcare Directives,<br />
Family Decisions<br />
• Successful Aging: Purpose, Body Computing, Beauty and Fashion<br />
ENTREPRENEURSHIP<br />
• Partnering for Distribution: Lessons for the Aspiring and Established Entrepreneur<br />
• Building Sales and Customer Care for an Aging Population<br />
• Follow the Money: Financing, Investor Priorities, and the Team<br />
• Pitch for Distribution<br />
www.asaging.org/aia • #aia17 37
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