Conference Program

What’s Next Boot Camp:
The Intergenerational Imperative
Presented by Mary Furlong and Associates.
Tuesday, March 21 | 9:00–10:30 AM
Toronto (West Tower, Gold Level)
No CEUs offered.
Fee: $0. Pre-registration is required.
Lori Bitter
Increased longevity has created more living generations than we have ever experienced in human history. Daily headlines
perpetuate a myth of generational angst between boomers and millennials. From the workplace to education to aging in place,
the importance of productive intergenerational relationships has never been more vital. Hear the research, and see the
projects and cases that are succeeding in promoting harmony and understanding. Understand how the longevity revolution is
creating new life stages and changing expectations of what it means to be old, young and at midlife.
Presenters: Lori Bitter, MA, MS, CEO and President/Senior Strategist, The Business of Aging; Amanda Cavaleri, Entrepreneur
in Gerontechnology and Intergenerational Design, Cavaleri Design & Strategy, LLC.
What’s Next Boot Camp:
Blueprint for the Longevity Marketplace
Presented by Mary Furlong and Associates.
Tuesday, March 21 | 9:00–10:30 AM
New Orleans (West Tower, Gold Level)
No CEUs offered.
Fee: $0. Pre-registration is required.
Mary Furlong
Many entrepreneurs, corporations and nonprofits are developing business plans to harness the power of the longevity
market. What are the steps to creating a strategy and business plan? How do nonprofits and for-profits work together to
provide value and create new streams of revenue? This workshop is a step-by-step guide to providing you with tools to
create a real revenue stream in the longevity market. Learn from two entrepreneurs and a venture investor about value
creation and go to market strategy.
Presenters: Mary Furlong, EdD, CEO, Mary Furlong & Associates; Elena Lipson, MA, Principal and Founder, Mosaic Growth
Partners; Jeff Zimman, Co-founder, Posit Science Corporation.
34 2017 Aging in America Conference