CHSCM 3.0 - Unit 1 - SCM in the Humanitarian World

The process has a number of stages:-
SENDER
MESSAGE
METHOD
RECEIVER
FEEDBACK
The sender will decide what it is they want the other person to know
or to do. The sender needs to be clear, so that the message they
send is the right message, including both information and feelings.
The message is then formulated and words put together to
communicate what the sender wants the other person to know.
The method of transmission is then used to transmit the message, i.e.
face-to-face, e-mail, etc.
The receiver then hears the message and interprets what they hear
or read.
The receiver will then give feedback to the sender that they have
received the message, and what they have interpreted the message
to mean.
The sender will then evaluate whether what they wanted the receiver to know or do has been
received and understood. If the feedback shows that the receiver has not received the right
message or has misinterpreted it, they need to identify where the communication process has
broken down and repeat the process, and not merely send the same message again or say the
message LOUDER.
If we look at this process we can identify that it can break down at any of the 5 stages.
SENDER
MESSAGE
METHOD
RECEIVER
The sender is not clear what they want the other person to know or do. This is
a particular problem when giving information on strategies and plans. It is
important to be clear why we are communicating this information and what it is
we want people to do with the information.
The wrong message is formulated and the wrong words are used. This is often
referred to as ‘opening your mouth before putting the brain in gear.’ It will often
happen when a person communicates information before deciding what it is
they want the other person to know.
The wrong method of transmission is used.
The receiver does not actually hear, or read, the message. Even though a
person has heard or read a message they will misinterpret what it means.