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$1,715,071 $1,854,929<br />

# of Units 50,000 10,000<br />

$34.30 $185.49<br />

DM 38.00 54.00<br />

DL (from part 2) 30.00 60.00<br />

Total Product Cost $102.30 $299.49<br />

Selling Price $145.00 $275.00<br />

Gross Margin $42.70 ($24.49)<br />

e. What can Brrrrr Company do to improve its profitability?<br />

Currently, the Self-propelled model is losing money on each unit sold (even before SG&A<br />

costs!). The company probably doesn’t want to discontinue this model. First, they may want to<br />

explore the idea of increasing prices. Second, they should evaluate whether they can use the<br />

ABC information to manage costs. The schedule below breaks out activity costs per unit. They<br />

should use this information and focus on the high dollar costs. For example, it costs $52 per unit<br />

to inspect the Self-propelled snow blowers. This seems excessive given the $275 selling price<br />

(20% of selling price for inspection?). Setups are also extremely expensive. Can they run more<br />

items in a batch? While inventory holding costs would increase, reducing the number of batches<br />

would likely reduce the costs per unit of inspections, setups, scheduling and material handling.<br />

They should do a cost/benefit analysis to determine whether the savings offset the increasing<br />

inventory holding costs.<br />

Activity Self-Propelled Per Unit<br />

Engineering Design $286,000 $28.60<br />

Inspections 585,000 58.50<br />

Production Set-ups 305,000 30.50<br />

Scheduling 110,000 11.00<br />

<strong>Material</strong> Handling 147,500 14.75<br />

Machine Maintenance 200,000 20.00<br />

Facility Costs 221,429 22.14<br />

$1,854,929 $185.49

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