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Notable New Orleanians: A Tricentennial Tribute

An illustrated history of New Orleans paired with the histories of companies that have helped shape the city.

An illustrated history of New Orleans paired with the histories of companies that have helped shape the city.

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Above: Ed. Smith’s Stencil Works,<br />

427 Natchez Street, c. 1890.<br />

Ed is second from the left.<br />

ED. SMITH’S STENCIL WORKS, LTD.<br />

Bottom, left: Ed. Smith’s Stencil Works,<br />

427 Natchez Street, c. 1910.<br />

Bottom, right: Ed. Smith’s Stencil Works,<br />

426 Camp Street, May 1930.<br />

An enterprising young man of twentythree,<br />

Edward Smith came to <strong>New</strong> Orleans<br />

around 1865 to start a business that would<br />

bring him fortune and set him on a career<br />

for life. Known as a carpetbagger from<br />

Baltimore, Maryland, he sought that fortune<br />

in the South where reconstruction after the<br />

Civil War was well underway. His unique<br />

business was founded two years later at 427<br />

Natchez Street near Magazine Street during<br />

the Reconstruction Era in <strong>New</strong> Orleans.<br />

Ed was a gaunt man with a beard that<br />

reached below his sternum, hardly fitting the<br />

profile of the Yankee swank. Upon arriving in<br />

<strong>New</strong> Orleans, he was soon enamored with<br />

the beauty and excitement of the port city,<br />

and promptly fell in love with his future wife,<br />

Julia, a <strong>New</strong> Orleans native. Before the war,<br />

Ed was a “turner” by trade, a now-antiquated<br />

job title for someone who used special tools<br />

to make shapes out of wood or metal. Having<br />

found his home in the Crescent City, the<br />

industrious young man established himself<br />

in an obscure specialty: manufacturing log<br />

hammers for cypress timber. Companies<br />

ordered their logos or brands to be put on the<br />

tips of heavy iron hammers that were struck<br />

onto the end of each log to identify their<br />

property. The timber business boomed on<br />

the Mississippi’s west bank where cypress<br />

trees still stood in thick groves and toppled<br />

by the thousands. It was an oddly profitable<br />

line of work for Smith, as timber was constantly<br />

being shipped from <strong>New</strong> Orleans to<br />

help rebuild the war-torn cities throughout<br />

the South.<br />

Ed soon began manufacturing other products<br />

such as stencils, stamps, and seals—<br />

practical but overlooked items which no one<br />

else in town was making at the time. His<br />

stencils were often simple and utilitarian:<br />

large letters to brand a ship’s hull, or crisp<br />

scripts for the sides of soda crates. His company<br />

was responsible for many of the markings<br />

identifying shipments leaving the U.S.<br />

from the Port of <strong>New</strong> Orleans to destinations<br />

all over the world. But Ed’s shop also made<br />

by hand brass and copper stencils of breathtaking<br />

craft and intricacy. Several of these<br />

antiques hang in the shop today: Hercules<br />

tackling the Nemean lion, the U.S. Capitol,<br />

and an enormous restored copper stencil<br />

made in 1930 for the shop’s own storefront.<br />

Ed. Smith’s stayed a family business<br />

through a circuitous pathway of inheritors<br />

for over 140 years in downtown <strong>New</strong> Orleans.<br />

NOTABLE NEW ORLEANIANS: A <strong>Tricentennial</strong> <strong>Tribute</strong><br />

206

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