Annual report 2007 - Magnitogorsk Iron & Steel Works ...
Annual report 2007 - Magnitogorsk Iron & Steel Works ...
Annual report 2007 - Magnitogorsk Iron & Steel Works ...
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ANNUAL REPORT OPEN JOINT-STOCK COMPANY MAGNITOGORSK IRON & STEEL WORKS<br />
OJSC MMK Sectoral Sales Structure in the Russian Market<br />
Sector 200 <strong>2007</strong><br />
kt % kt %<br />
<strong>Steel</strong> Industry, including 1, 845 33% 2, 282 36%<br />
metalware and steel-processing plants 640 12% 1, 031 16%<br />
Pipe production 1, 205 22% 1, 251 20%<br />
Machine building, including 1, 560 28% 1, 712 27%<br />
automotive industry 483 9% 641 10%<br />
Bridge construction 30 1% 28 0.4%<br />
Construction 180 3% 257 4%<br />
Food industry 167 3% 165 3%<br />
Fuel and energy sector 60 1% 60 1%<br />
Regional distribution 1, 698 31% 1, 842 29%<br />
Total 5, 540 100% 6 ,346 100%<br />
Priority Distribution Channels<br />
SEASON <strong>2007</strong><br />
The aim of OJSC MMK is to do direct business with large consumers of steel products and become their main<br />
strategic supplier. This is facilitated by a long-standing cooperation of MMK with its suppliers, as well its favorable<br />
geographical location close to the large industrial centers of the Urals and the Volga Region. The share of sales to<br />
large consumers is maintained at a level of 70%.<br />
About 30% of domestic steel shipments are sold in the spot market through regional dealers’ network. The<br />
current ratio of sectoral and spot markets is optimal, as it allows to react flexibly to market changes. . The dealers’<br />
network includes OJSC MMK’s authorized dealers (MAGMA Trade,VOLGA Trade and UralSibTrade), as well as<br />
independent trader companies maintaining their own networks of warehouses and steel service centers. In <strong>2007</strong><br />
the share of all MMK’s sales through the authorized traders in the domestic spot market amounted to 72%.<br />
All the export sales of the Company are made through trading companies. In <strong>2007</strong> 97% of all export sales<br />
were channeled through the affiliated company ММК Trading AG, with the remaining quantity sold through<br />
independent companies.<br />
In <strong>2007</strong>, as part of an effort to improve business relations with customers, MMK set up an electronic trade<br />
platform positioned as an advanced sales channel. . Such a platform has a number of significant advantages<br />
compared to conventional sales channels, as it allows to provide the clients with a number of qualitatively new<br />
services, such as trading in an online mode in any time convenient for them regardless of their geographical<br />
location.<br />
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