SleepTech July - August 2018

22
Boyteks to continue
its commitment and
determination in
exports
Maintaining its
position as one
of the export
champions Boyteks
keeps its excitement
for reaching new
markets
Nuri Körahmetoglu, one of the
sales team of Boyteks, had
been coordinating the carpet
sales team for six years. He was
recently assigned as marketing
manager of the company at the
mattress ticking fabric department.
We met him during Evteks
fair and made an exclusive interview
after we congratulated him
for his new assignment.
Could you introduce yourself?
I have been working for Boyteks
since 2003. I can say that I am
one of the first sales teams of
Boyteks. After fulfilling works
at sales for nine years I was
assigned to the head of sales
of carpets department which is
our new investment. Working on
this task for approximately six
years I was given the responsibility
of the management of
mattress sales also after some
changes recently took place at
the company. We, as Boyteks,
will continue our sales activities
at both sides.
What are your marketing strategies?
How do you make your
promotion in foreign markets?
How many points does Boyteks
export and what targets have
you set for exports?
We, as Boyteks, have been
exporting to 104 countries which
makes us ninth company in
the list of exporting to biggest
number of countries in Turkey.
I hope we will increase this to
110-120 countries. There is a
huge mattress market in the
world. Almost all countries have
mattress manufacturing. It is of