SleepTech July - August 2018

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22 Boyteks to continue its commitment and determination in exports Maintaining its position as one of the export champions Boyteks keeps its excitement for reaching new markets Nuri Körahmetoglu, one of the sales team of Boyteks, had been coordinating the carpet sales team for six years. He was recently assigned as marketing manager of the company at the mattress ticking fabric department. We met him during Evteks fair and made an exclusive interview after we congratulated him for his new assignment. Could you introduce yourself? I have been working for Boyteks since 2003. I can say that I am one of the first sales teams of Boyteks. After fulfilling works at sales for nine years I was assigned to the head of sales of carpets department which is our new investment. Working on this task for approximately six years I was given the responsibility of the management of mattress sales also after some changes recently took place at the company. We, as Boyteks, will continue our sales activities at both sides. What are your marketing strategies? How do you make your promotion in foreign markets? How many points does Boyteks export and what targets have you set for exports? We, as Boyteks, have been exporting to 104 countries which makes us ninth company in the list of exporting to biggest number of countries in Turkey. I hope we will increase this to 110-120 countries. There is a huge mattress market in the world. Almost all countries have mattress manufacturing. It is of
23 course our target to reach more countries. Besides, we are continuing our investments for mattress ticking markets. Continuous investments mean more work, more travel and more participation in international fairs for the sales team. The main principal of our strategies is to visit our customers in their own places and to promote and introduce our products there. We arrange a very heavy travel program fifth our 30-people of team. We visit our customers; we see them at their premises and promote our products. We will continue this way for our operations. Which mattress ticking fabrics are most preferred in the world? There are standard products and they also have reasons to be preferred especially from the standpoint of being more economical but the mattress choice preferences have changed. This change led the manufacturers to develop different mattresses. As a result, Boyteks started to offer innovative products to the manufacturers. Our aim is to increase sleep quality. How can we do this? This is the subject we always discuss inside our premises. People live very fast and intensified. They might not dedicate as much time as before and they sleep in shorter times. What we can add to people during this restless time? How can we increase their sleep quality and comfort and make them wake up rejuvenated in the morning after shorter time of sleep? This is all what we are thinking over. Our R&D department has been studying for this. Except R&D, there are d naturalness and recycling as well. The fabrics made from hemp, the Nuri Körahmetoglu, one of the sales team of Boyteks cotton products, organic cotton products, silky products or products made of animal fibers come forefront. Our investments have been continuing at this side. Our aim is to be able to offer products without polluting the nature while trying to increase the sleep quality of people. It is to be able to offer products without pushing the people into chemical masses.
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SleepTech July - August 2018

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