SleepTech July - August 2018

74
US smart-bed player ReST and
Hilding Anders announce strategic
partnership by launching smart bed
solution in Europe, Russia and Asia
Responsive Surface Technology, LLC (“ReST”), the US-based
provider of the most globally innovative smart bed solution, has
entered into a strategic partnership with Hilding Anders, the
leading bedding and mattress group in Europe, Russia and Asia.
ATLANTA (PRWEB) JUNE 26, 2018
As part of this collaboration,
Hilding Anders, a KKR portfolio
company, has licensed ReST’s
smart bed technology that will
be used in manufacturing and
distribution across the group’s
markets in Europe, Russia and
Asia. Based on this agreement,
Hilding Anders will launch a
smart bed in Europe, Russia and
Asia under its respective market-leading
local brands. Hilding
Anders presented a first demo
version of the product at the Bico
relaunch fair in Schänis, Switzerland,
on Sunday June 24th,
2018. Bico is the market leading
bed brand in Switzerland.
The ReST smart bed solution
is patented and proprietary
technology, winning the renowned
CES innovation award in
2015. The technology includes,
amongst other things, an innovative
smart fabric. The smart
fabric consists of a market-leading
sensor layer that measures
pressure distribution on each
side of the mattress in order to
provide consumers with a unique
and personalized experience.
The smart sensor detects sleep
pressure points of the individual
and responds according to his or
her needs by controlling multiple
air zones of the mattress through
a market-leading air pump. The
ReST smart bed uses sophisticated
application and software that
allows the sleeper to manually or
automatically adjust the firmness
level of their mattress in different
body zones.
Pepyn Dinandt, Chairman &
Group CEO of Hilding Anders:
“This partnership with ReST
clearly strengthens our positioning
as a driver of innovation in
the market. With our smart bed
product we will offer consumers
an unprecedented level of sleep
comfort through a truly individualized
bed – a ‘My Bed’, so to
speak.”
Rob Golden, Founder and CEO of
ReST: “ReST is excited to partner
with Hilding Anders to provide
the most advanced smart bed
technology to customers in major
markets around the world. The
need to advance sleep quality
has never been greater and a
smart bed that senses the sleeper
and adjusts in real time is the
best solution. ReST looks forward
to creating the leading smart
bed in the world with Hilding
Anders.”
Along with the license agreement,
Hilding Anders also gained
a 25% stake in ReST, giving
Hilding Anders its first footprint
in the US mattress and bedding
market.
Rob Golden: “As one of the fastest
growing smart bed companies
in the world, ReST will use
the capital and expertise provided
by Hilding Anders to accelerate
our distribution of the ReST
smart bed around the globe.”