SleepTech July - August 2018
SleepTech July - August 2018
SleepTech July - August 2018
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90<br />
Innova Bedding offers natural<br />
and innovative products to the<br />
mattress sector<br />
While the world’s population<br />
is increasing so as the global<br />
economy which is dominated by<br />
fabricated products. Now it is hard<br />
to find natural goods and products<br />
obtained direct from natural sources.<br />
So much so that the natural<br />
and original forms, tastes and<br />
even appearances of good are<br />
about to be forgotten.<br />
They began first to pollute natural<br />
environment, our drinks, clothing<br />
and other consumptions that we<br />
need in our daily lives; then tried<br />
to change the genetics to produce<br />
more. Then began an era to<br />
sell us back what they fabricated<br />
under titles such as organic, bio<br />
and natural the same products at<br />
higher prices. With the decrease<br />
in production and the increase<br />
in demand, natural products are<br />
now becoming a luxury. We do not<br />
stand against this global economic<br />
trend, we will have to buy<br />
every product we find freely in the<br />
fields, in the forefront of the baskets,<br />
with a multiple prices higher<br />
that their original values.<br />
Innova Bedding has been established<br />
with this consciousness<br />
by the philosophy of presenting<br />
natural and innovative products to<br />
the bed sector with the purpose<br />
of starting to use the natural<br />
products that we have forgotten<br />
for many years in the mattresses<br />
again and continue to work in this<br />
direction.<br />
Once the wool and the cotton<br />
were the oldest materials used in<br />
traditional mattresses, today, we<br />
think that, even without looking<br />
at the content, it is natural if there<br />
is wool in a bed. The consumer<br />
industry offers nostalgic beds<br />
made of heavily with synthetic<br />
materials. However, it is possible<br />
to sleep safely, comfortably and<br />
effectively only in beds made of<br />
natural materials.<br />
Not many but maybe 50-100<br />
years ago, we were sleeping<br />
in natural beds before the mattresses<br />
that were launched to the<br />
markets made of synthetic sponges,<br />
fibers and similar materials.<br />
Depending on geographical and<br />
climatic characteristics, various<br />
natural mattresses were produced<br />
from different materials all over<br />
the world. We have been living in<br />
wool and cotton beds in Anatolia
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