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2020 Jeonbuk Life! Winter Edition

describes daily life of expats in Jeollabuk-do South Korea. Also I shows and promote the multiple business of JBCIA(Jeollabuk-do Center for International Affairs) and North Jeolla province.

describes daily life of expats in Jeollabuk-do South Korea.
Also I shows and promote the multiple business of JBCIA(Jeollabuk-do Center for International Affairs) and North Jeolla province.

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“When people open their closets,

they usually think, ‘Should I

wear a T-shirt, blouse or dress?’

I hope one day, they will think,

‘Should I wear a hanbok today?’”

Q&A with LEESLE

1. What inspires your designs?

I'm inspired by design in every problem. When you

feel uncomfortable in some situations and find

solutions for them. If the length of the hanbok

skirt is too long and the problem is that it is being

stepped on, the answer is how to modify the length

of the skirt.

2. Because of the coronavirus, the

fashion industry is changing these

days to make design greener and

attract more audiences online.

How is your brand changing?

Eco-friendly fashion is an area that needs to be

studied. Designers can't do it alone; they have to

collaborate with a lot of people. Hanbok is not

something that you buy frequently according to

trends, but something that you can wear for a long

time. I aim for good, basic quality clothes. I also

changed the delivery box into an eco-friendly box.

3. A lot of foreigners want to know

about hanbok. What do you think about

this? And how does your brand help

promote hanbok to the world market?

I feel very positive and welcoming about this. Our

Instagram is in English, as well as our website.

Payment, order, and delivery are available

anywhere in the country. We make things very

fast and convenient. The Internet connects

us and through this information about the

hanbok can be accessible to the world.

4. What is your goal for the

future of Hanbok?

To make it as a fashion genre. I want hanbok

to become a fashion item that’s a staple in

the closet. For it to become a wearable and

regular clothing option like jeans.

28 Jeonbuk Life Magazine / Winter 2020 • Issue 21

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