The Power of Selling, 2010a

7. [1] Adam Stone, “Dennis Kelly Photography Took a Shot with Facebook,” Philadelphia Business Journal,
June 5–11, 2009, 10–11.
8. [2] Jeff Bressler, “How Much to Spend to Acquire New Customers?” CEO World Magazine, May 13,
2009, http://ceoworld.biz/ceo/2009/05/13/hto-much-to-spend-to-acquire-new-customers (accessed June
10, 2009).
9. [3] Seth Godin, “How to Flip the Sales Funnel,” video, Selling
Power,http://www.youtube.com/watch?v=McmEyr0oWew (accessed June 9, 2009).
10. [4] Jeff Leach, Randy Crochet, and Brock Fillinger, “How One Small Business Uses Twitter to Build Its
Brand,” Advertising Age, May 29, 2009, http://adage.com (accessed June 9, 2009).
11. [5] John Spence, “Seven Steps to Successful B2B Marketing,” John Spence Blog, comment posted October
31, 2007, http://johnspence.com/blog/?p=52 (accessed June 9, 2009).
12. [6] Clara Shih, The Facebook Era (Upper Saddle River, NJ: Prentice Hall, 2009), 2.
13. [7] Jessica E. Vascellaro, “Social Networking Goes Professional,” Wall Street Journal, August 28,
2007, http://online.wsj.com/article/SB118825239984310205.html (accessed June 9, 2009).
14. [8] Clara Shih, The Facebook Era (Upper Saddle River, NJ: Prentice Hall, 2009), 2.
15. [9] Occupational Health and Safety Administration, “SIC Search,” United States Department of
Labor, http://www.osha.gov/pls/imis/sic_manual.display?id=56&tab=group (accessed June 9, 2009).
16. [10] David Whitford, “Built by Association,” Inc., July
1994,http://www.inc.com/magazine/19940701/3005.html (accessed June 10, 2009).
17. [11] Boston Public Library, “Directories on the
Internet,”http://www.bpl.org/research/kbb/websites/dirs.htm (accessed February 15, 2010).
18. [12] Center for Business Research, “Public vs. Private Companies,” Long Island
University,http://www2.liu.edu/cwis/cwp/library/cbr/publicvprivate.htm (accessed June 10, 2009).
19. [13] “About Hoovers Handbook of Private Companies 2009,”
Hoovers,http://images.hoovers.com/images/i/books/lookinside.pv2009.pdf (accessed June 10, 2009).
20. [14] “Beverage Bottles Lighten Up,” Packworld, May 1, 2009,http://www.packworld.com/news (accessed
June 10, 2009).
Saylor URL: http://www.saylor.org/books
Saylor.org
324