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9.5 Selling U: What’s Your Elevator Pitch for Your Brand?
LEARNING OBJECTIVE
1. Learn how to prepare an elevator pitch for your brand.
Now you know about an elevator pitch and how it can help you in your sales approach. But do you
have an elevator pitch for your personal brand? If the answer is no, now is the time to craft it. Just as
in selling, your personal elevator pitch should be less than a few minutes and should be a way for you
to tell someone who you are, what you’ve done, and what you’re looking for. Your elevator pitch will
serve as the approach for your internship and job search in several different ways.
Elevator Pitch 101: Be Prepared
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