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The Power of Selling, 2010a

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6. Imagine that you are a sales rep for a major insurance company. How can you gather customer feedback<br />

to improve your service? How can you use customer feedback that you receive about products and<br />

services for which you are not responsible?<br />

7. [1] Sarah Littman, “Welcome to the New Millenials,” Response Magazine, May 1,<br />

2008,http://www.responsemagazine.com/response-magazine/welcome-new-millenials-1192(accessed<br />

November 25, 2009).<br />

8. [2] David Frey, “Follow-up Marketing: How to Win More Sales with Less Effort,” Marketing Best<br />

Practices, http://www.marketingbestpractices.com/Articles/FollowUpMarketing.htm(accessed November<br />

22, 2009).<br />

9. [3] Jeff Schmitt, “<strong>The</strong> Personal Touch: Make the Sale…after the Sale,” Sales & Marketing Management,<br />

September 9, 2009, http://www.salesandmarketing.com/article/personal-touch-making-salex2026aftersale<br />

(accessed November 23, 2009).<br />

10. [4] Jeff Schmitt, “<strong>The</strong> Personal Touch: Make the Sale…after the Sale,” Sales & Marketing Management,<br />

September 9, 2009, http://www.salesandmarketing.com/article/personal-touch-making-salex2026aftersale<br />

(accessed November 23, 2009).<br />

11. [5] Jeff Schmitt, “<strong>The</strong> Personal Touch: Make the Sale…after the Sale,” Sales & Marketing Management,<br />

September 9, 2009, http://www.salesandmarketing.com/article/personal-touch-making-salex2026aftersale<br />

(accessed November 23, 2009).<br />

12. [6] Joan Leotta, “When Buyers Change, Grin and Sell It,” <strong>Selling</strong> <strong>Power</strong> 21, no.<br />

5,http://www.sellingpower.com/content/article.php?a=5769 (accessed March 16, 2010).<br />

13. [7] George Hedley, “Customer Care = Cash,” American Salesman, March<br />

2009,http://www.hardhatpresentations.com/CustomerCareCash.htm (accessed March 16, 2010).<br />

14. [8] Dana Ray, “Phenomenal Follow-up,” <strong>Selling</strong> <strong>Power</strong> 19, no.<br />

6,http://www.sellingpower.com/content/article.php?a=5081 (accessed March 16, 2010).<br />

15. [9] Joan Leotta, “When Buyers Change, Grin and Sell It,” <strong>Selling</strong> <strong>Power</strong> 21, no.<br />

5,http://www.sellingpower.com/content/article.php?a=5769 (accessed March 16, 2010).<br />

16. [10] Joan Leotta, “When Buyers Change, Grin and Sell It,” <strong>Selling</strong> <strong>Power</strong> 21, no.<br />

5,http://www.sellingpower.com/content/article.php?a=5769 (accessed March 16, 2010).<br />

Saylor URL: http://www.saylor.org/books<br />

Saylor.org<br />

561

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