MIPIM 2022 (21 MB)
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Positions & Opinions<br />
comparing tourism to the steel industry. The<br />
latter doesn‘t have a slim sustainability footprint<br />
either, he says, but we all agree it‘s necessary.<br />
“Any plus-energy hotel<br />
on the edge of a village<br />
is less sustainable than<br />
a refurbished apartment<br />
building in the city.“<br />
Markus Steinböck,<br />
3SI Immogroup<br />
“If people live sustainably<br />
in general, they will also<br />
consider how and where<br />
they go on vacation.“<br />
Harald Galla,<br />
LeitnerLeitner<br />
Image change as a game changer<br />
And then there is something else that needs<br />
to be considered. Vacations are also always a<br />
prestige issue. Some people like to brag about<br />
heliskiing, extraordinary destinations and<br />
staying in luxury accommodations. „Tourism<br />
caters to these instincts,“ says Steinböck. Possibly,<br />
however, there might be a significant<br />
shift right here. People can no longer afford<br />
every possible image. „Just as companies have<br />
to live and prove their values, there could also<br />
46 ImmoFokus