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MIPIM 2022 (21 MB)

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Positions & Opinions<br />

comparing tourism to the steel industry. The<br />

latter doesn‘t have a slim sustainability footprint<br />

either, he says, but we all agree it‘s necessary.<br />

“Any plus-energy hotel<br />

on the edge of a village<br />

is less sustainable than<br />

a refurbished apartment<br />

building in the city.“<br />

Markus Steinböck,<br />

3SI Immogroup<br />

“If people live sustainably<br />

in general, they will also<br />

consider how and where<br />

they go on vacation.“<br />

Harald Galla,<br />

LeitnerLeitner<br />

Image change as a game changer<br />

And then there is something else that needs<br />

to be considered. Vacations are also always a<br />

prestige issue. Some people like to brag about<br />

heliskiing, extraordinary destinations and<br />

staying in luxury accommodations. „Tourism<br />

caters to these instincts,“ says Steinböck. Possibly,<br />

however, there might be a significant<br />

shift right here. People can no longer afford<br />

every possible image. „Just as companies have<br />

to live and prove their values, there could also<br />

46 ImmoFokus

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