MIPIM 2022 (21 MB)
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Positions & Opinions<br />
1<br />
I am basically optimistic about the year, despite possible unforeseen challenges. The<br />
market continues to be highly competitive, and it is not getting easier for any of us.<br />
Residential real estate will continue to be investors‘ favorite. Demand for profitable<br />
retirement housing properties is consistently high. The famous rock-solid savings<br />
book has gained significant popularity. In the meantime, the location and quality of the<br />
property are often more important than the return on investment.<br />
2<br />
COVID-19 in particular has led to a huge upswing in demand. Due to the interest rate<br />
situation, real estate has gained significantly in popularity. I think this will continue.<br />
However, COVID-19 has changed the directions on the type of property. Open space is now<br />
unavoidable, even in the investment housing sector. The ESG issue plays an important<br />
role for any developer and is reflected for the customer in sustainable amenities in the<br />
building and the apartment, as well as increased social offerings in the residential estates.<br />
4<br />
Marija Marjanovic,<br />
Wiener Privatbank<br />
3<br />
Environmental and pandemic risks have already been priced into market rates for some<br />
time, but I fear that sooner or later, we will see a rise in interest rates. Real yields fell<br />
further into negative territory globally last year. This is a situation that will probably be<br />
with us for a little longer because it is precisely the high level of government debt that is<br />
currently preventing the central banks from loosening their interest rate restrictions in<br />
order to be able to counteract inflation at least somewhat. However, the line of reasoning<br />
of the respective monetary authorities is already beginning to differ. While in the US the<br />
free market is to be met via upcoming interest rate hikes, the ECB is keeping to its course<br />
of supply tightening. The reason for this lies in the different expectations regarding<br />
the duration of the rise in inflation. A rise in interest rates would entail a whole slew of<br />
consequences, such as higher borrowing costs, higher interest rates on other forms of<br />
investment, and much more.<br />
Current topics will continue to be<br />
sustainability in construction and also<br />
the possible tokenization of real estate.<br />
The topic of sustainability has been with<br />
us for some time now and will become<br />
significantly more important in the<br />
coming years. Many investors already<br />
expect sustainable construction from the<br />
developer and otherwise do not take up the<br />
property if this is not given. Tokenization<br />
opens up a new sales field that can appeal<br />
to a broader mass. A great opportunity,<br />
even if not possible for every company.<br />
5<br />
Wiener Privatbank SE is a dynamic specialist bank with a clear focus on real estate and capital market expertise. We are a leader in innovative<br />
real estate products (direct investments and bonds), sell a large number of investment apartments per year and have a high level of expertise in<br />
the residential real estate market in the greater Vienna area. This gives our customers access to one of the most stable and interesting forms of<br />
investment on the market.<br />
My goal is to cooperate increasingly with property developers. Our services range from project financing, brokerage and asset management to<br />
property management – everything under one roof. Once we have found a suitable project, we take care of selling the apartments, as investment<br />
apartments or for owner-occupiers among our customers and cooperation partners. As a bank, we are also able to issue a buyer‘s guarantee for<br />
residential projects.<br />
78 ImmoFokus