MIPIM 2022 (21 MB)

Positions & Opinions
1
Residential real estate was one of the most sought-after asset classes in 2021, which is why
we saw a significant increase in demand and were able to successfully broker around 1,500
apartments. This trend will continue in 2022. We expect an absolute high of completed
apartments this year, most of which will be rented out. The high demand for rental apartments
will thus be met by a diverse supply. In the owner-occupied sector, we continue to expect a
considerable surplus in demand.
2
Compared to other investment opportunities, investments in residential real
estate are stable even during the pandemic and therefore particularly popular.
Low interest rates coupled with rising inflation are further fueling demand.
Increased construction and land costs offer no scope for price consolidation.
The topic of ESG is also omnipresent. We expect ESG-compliant residential real
estate to be in greater demand in the future.
The EU taxonomy or the even stronger focus on ESG will make top properties
even more in demand. This will also lead to older, non-sustainable properties
being increasingly modified or upgraded to meet ESG requirements and thus
increase in value.
Karina Schunker,
EHL Wohnen
3
This is to be expected in the future, which is why certified
properties will be in even greater demand. At the moment, we see
no signs that interest rates will rise. If inflation remains high, a
reaction from the ECB cannot be ruled out.
4
One major topic that will be with us in 2022 is the implementation of ESG
criteria in the real estate industry. In residential brokerage, we will see the
introduction of the “ordering customer principle” (Bestellerprinzip – meaning
whoever orders the services of the broker has to pay)) as a particular challenge
and expect changes in the market in this context. We assume that the supply
of apartments will become scarcer for end customers and that rents will
increase due to the allocation of brokerage costs. In this context, increased
transparency regarding the broker‘s activities is therefore essential. Because
those looking for an apartment to rent will also want further professional and
qualitative support of experts with the real estate search, despite omission of
the brokerage fee. Creating affordable housing with rising construction costs
and lower land reserves, especially in urban areas, will become even more
difficult in the future. In addition, the housing supply will decline again after
2022, which is why activating already built-up areas through rezoning could
offer new opportunities.
5
After the last very successful year in
2021, we want to continue to serve
our customers with a high level of
professionalism and quality. To do
this, we will make our processes
even better and more efficient in
order to provide the customers with
an even faster service. In this way,
we would like to further expand
the core business and the strong
position of EHL Wohnen in the area
of rental and sale of residential real
estate in 2022.
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