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Creswell_Research_Design_ Qualitative Quantitative and Mixed Methods Approaches 2018 5th Ed

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The Ethnographic Research Design

This study will utilize the ethnographic research tradition. This design emerged from the field of anthropology, primarily from the

contributions of Bronislaw Malinowski, Robert Park and Franz Boas (Jacob, 1987; Kirk & Miller, 1986). The intent of ethnographic

research is to obtain a holistic picture of the subject of study with emphasis on portraying the everyday experiences of individuals by

observing and interviewing them and relevant others (Fraenkel & Wallen, 1990). The ethnographic study includes in-depth interviewing

and continual and ongoing participant observation of a situation (Jacob, 1987) and in attempting to capture the whole picture reveals how

people describe and structure their world (Fraenkel & Wallen, 1990). [The author used the ethnographic approach.]

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