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Guide to Research and Innovation Strategies for Smart Specialisation

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all departments – research, innovation, production, marketing/sales – with that available<br />

around the world. A detailed segmentation of regional business needs reveals the advantages<br />

they could derive from an internationalisation strategy.<br />

Figure 8 below illustrates this concept.<br />

How <strong>to</strong> act?<br />

Figure 8 - Matrix of business functions <strong>and</strong> international services<br />

Business International<br />

functions services<br />

<strong>Research</strong> Joint research<br />

Access <strong>to</strong> equipment<br />

Establishment (FDI)<br />

<strong>Innovation</strong> Joint development<br />

Proof of technological concept<br />

Proof of economic concept<br />

Licensing <strong>and</strong> transfer of intellectual property<br />

Production Outsourcing<br />

Offshoring<br />

Subcontracting<br />

Establishment (FDI)<br />

Marketing Market testing<br />

Distribution Economic intelligence<br />

Finance IPO<br />

Mergers <strong>and</strong> Acquisitions<br />

The European Commission recently published different relevant papers:<br />

• Small Business, Big World – A New Partnership To Help SMEs Seize Global<br />

Opportunities, November 2011 111 .<br />

111 http://ec.europa.eu/enterprise/policies/sme/market-access/files/com_2011_0702_f_en.pdf<br />

93

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