Janoschka magazine Linked_V8_2023

10
i n s i g h t s
issue #8 ©
l i n k e d
11
A CAN-DO CAN
Manufacturers seem to be engaged in constant
competition to see who can create the most
beautiful tins for their sardines. Cost what it may,
they commission painters, artists and comic illustrators
(particularly in France where comics or bandes
dessinées rule) to adorn their sardine tins, each in
their own unique style, often using outlandish motifs.
Unsurprisingly, harbour scenes, trawlers, fishermen
in yellow oilskins and fishing nets are all very
popular, with the Mouettes d’Arvor cans sporting a
cubist version à la Picasso. Others show black and
white photo montages of the rugged Atlantic coast
(La Compagnie Bretonne), while a woman wearing
a headscarf, known as “La Douarneniste”, seems
to have jumped straight out of a Vermeer painting.
Gonidec likewise goes for the traditional look, with
impressionist landscapes featuring strong colours.
Food trend luxury tins
Who covets these beautiful tins more – gourmets or collectors?
Why not just buy two? Then you can eat one now and keep the other
(just don’t forget to turn the tin over regularly!).