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Janoschka magazine Linked_V8_2023

The customer magazine by Janoschka and Linked2Brands.

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40<br />

f a c e t o f a c e<br />

issue #8 ©<br />

l i n k e d<br />

41<br />

Watch dial-makers mostly use round pads,<br />

hence the name: ballon.<br />

PAD PRINTING<br />

All techniques used to create<br />

watch dials have one thing<br />

in common: high quality and<br />

know-how are of paramount<br />

importance for each individual<br />

part and for all the materials and<br />

every manufacturing step.<br />

In addition to highly specialised<br />

and high-performance equipment,<br />

it is the skilled hands of<br />

artisans who lend the blanks a<br />

unique identity on their journey<br />

through the different crafts.<br />

The end result is the finished<br />

watch dial, which translates the<br />

concealed tiny world of wheels,<br />

levers, pins and springs into<br />

readable time and endows the<br />

many hundred individual parts<br />

of a watch with a meaning.<br />

In the final step, indices, markings, the brand<br />

logo are added to many watch dials by means<br />

of pad printing. This lithographic technique,<br />

also known as tampography, is characterised<br />

in particular by its fineness and precision.<br />

Minute figures and symbols can be added even<br />

to curved surfaces, bent parts and recesses to<br />

yield an extremely sharp printed image.<br />

As with all forms of gravure printing, the elements<br />

to be printed – for example, numbers,<br />

letters, logos and images – are first engraved<br />

on a steel cliché. These recesses are then<br />

filled with paint or lacquer. A silicone pad, a<br />

balloon-shaped, soft cylinder, picks up the<br />

paint and prints it directly onto the watch dial.<br />

The printer repeats this process with different<br />

image plates and pads until all lettering<br />

and colours have been applied. Alongside a<br />

dust-free atmosphere, a printing expert with<br />

a steady hand, a feel for consistent pressure<br />

and keen, experienced eyes is essential for<br />

perfect results.<br />

ulysse-nardin.com

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