Janoschka magazine Linked_V8_2023

52 k n o w l e d g e & c o m p e t e n c e
issue #8 © l i n k e d 53
So, following the meteoric rise of plastic,
its catastrophic impact has gradually dawned
on us. Perhaps we have also simply underestimated
paper for many years. Today, we
are witnessing a renewed fascination with
cellulose, the main component of plant cells
and thus of paper. Modern processing methods
now allow paper packaging to be many
times more sturdy than plastic packaging with a
comparable weight.
One further detail makes this innovation especially
interesting. Unlike previous solutions, the
new paper bottles and containers are produced
virtually directly from a thin sheet of natural fibres
and do not require folding, gluing or the like. Nor
do they require an additional (paper) label as you
can print directly onto the paper bottle itself.
The whole 360-degree surface of the bottle
can be used for effective promotional designs,
and can even be embossed. Furthermore, if the
appropriate print colour quality is used, they are
also harmless to the environment.
It may take a while yet before all the details of
the paper bottle have been clarified, but one
thing is already certain: apart from simply avoiding
packaging altogether, paper bottles are one
of the best solutions to our biggest waste problem.
Perhaps the best of all.
paboco.com
The outer layer of recycled paper provides
stability. The thin liner made from PET
(the most commonly recycled plastic across
the world) ensures that the product is kept safe
and hygienic.