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Janoschka magazine Linked_V8_2023

The customer magazine by Janoschka and Linked2Brands.

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62 n e t w o r k & p e o p l e<br />

issue #8 © l i n k e d 63<br />

EUNICE TAN<br />

GLOBAL ERP LEAD,<br />

JANOSCHKA MALAYSIA<br />

“As a child, I have a cherished memory of stumbling<br />

across Nestlé ice cream with extraordinary packaging.<br />

One sunny summer’s day, while strolling through a<br />

neighbourhood grocery store, my eyes were captivated<br />

by a vibrant display: an assortment of Nestlé ice creams<br />

nestling inside stunning packaging.<br />

The packaging itself: what a delightful sight, adorned<br />

with enticing images of luscious scoops, tempting toppings,<br />

and a backdrop of joyful scenery. Colours and<br />

illustrations evoking a sense of anticipation and pure<br />

delight. I couldn’t resist!<br />

I unwrapped the packaging which revealed the frozen<br />

treat. The ice cream tasted just as exquisite as it looked.<br />

Creamy and full of flavour, it melted on my tongue,<br />

offering a blissful respite from the summer heat.<br />

That day, both the captivating packaging and the<br />

delicious ice cream transformed my indulgence into a<br />

magical experience. It enhanced the joy of savouring<br />

each spoonful and left an everlasting impression.<br />

Even now, as I reminisce about that childhood memory,<br />

I am reminded of the power of remarkable packaging<br />

to elevate ordinary moments into extraordinary ones.”<br />

FABIAN<br />

BÜHLER<br />

TEAM LEADER IT,<br />

JANOSCHKA DEUTSCHLAND<br />

“Being a single who does not spend much time at home,<br />

I have a clear preference for packaging with added value.<br />

The packaging for salami sticks is my favourite. It has two<br />

impressive features: a notch allowing you to open it easily<br />

and a resealable function. A note to that effect is printed on<br />

the packaging itself. Therefore, nobody needs to search for<br />

another way to get at the contents other than the intended<br />

one, which works excellently. I like to eat these salamis<br />

along with other cold meats and cheeses – also sold in<br />

resealable packaging. For me, when it comes to resealable<br />

packaging, the sustainability aspect is important alongside<br />

the practical side: the contents stay fresh longer so I don’t<br />

have to throw away any food.<br />

One sustainable product that has failed to convince me<br />

though is the cartons for liquids – in particular when they<br />

go soft. On some of them, the whole plastic closure falls into<br />

the glass together with the contents or you get little pieces of<br />

paper in the juice… Soggy paper straws are just the pits.”

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