Janoschka magazine Linked_V8_2023
The customer magazine by Janoschka and Linked2Brands.
The customer magazine by Janoschka and Linked2Brands.
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54 k n o w l e d g e & c o m p e t e n c e<br />
issue #8 ©<br />
l i n k e d<br />
55<br />
FROM A ROUND<br />
BISCUIT TO A<br />
SEDUCTIVE PIN-UP<br />
PRODUCT PHOTOGRAPHY<br />
AND STYLING GO HAND IN HAND<br />
FOR A PERFECT LOOK<br />
Macarons come in raspberry pink, lemon yellow and pistachio green, their crunchy<br />
outside concealing a fruity or creamy soft centre that melts in your mouth.<br />
They began their come-back starring in Sofia Coppola’s film Marie Antoinette, and<br />
they cut a fine figure in the <strong>Linked</strong>2Brands photo studio too.<br />
A flawless figure and an immaculate appearance – every model needs<br />
to look perfect in front of the camera. And product photography is no<br />
different. To make food look enticing on packaging or in advertising<br />
brochures, food stylists use clever tricks to whet our appetites.<br />
We visited the <strong>Linked</strong>2Brands experts in their photo studio and met their<br />
colourful, curvaceous models.<br />
A QUESTION<br />
OF PERSPECTIVE<br />
Perfect product photos are created by stylists who also know about photography or<br />
who are experts in both fields. How does the manufacturer envisage the product?<br />
What colours and lighting do they want? What message should the image ultimately<br />
convey? Depending on the client’s wishes, the stylists position the product, set up<br />
the lighting and select the shutter speed to obtain the right effect.
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