Janoschka magazine Linked_V8_2023

58 n e t w o r k & p e o p l e
issue #8 ©
l i n k e d
59
ON THE JOYS
AND TRIBULATIONS
OF PACKAGING
WHAT PRODUCT
MANUFACTURERS
SHOULD LOOK OUT FOR
SELIN OZEL
HUMAN RESOURCES,
JANOSCHKA DEUTSCHLAND
It’s more or less sustainable, its tearability is decidedly iffy, sometimes
yielding nasty surprises. We’re talking about packaging.
And seeing as Janoschka staff deal with this topic on a daily basis
– both at work and as consumers – we thought we’d ask them a few
questions, such as: What makes your favourite packaging stand out
from the rest? What types of packaging annoy you?
Are there materials or features that make packaging special for you?
In a nutshell: What you always wanted to let brand owners know
about packaging. Now’s your chance to tell us.
“Gender – isn’t that the topic
on everyone’s lips? It doesn't
seem to have reached the
packaging market yet, though.
In a continuously changing
and developing world, I believe
packaging should be genderless
too. Shades of pink and red
are still attributed to women
whereas men get shades of blue
and anthracite. This is accompanied
by divisive narratives,
such as: women appear in detergent
advertisements whereas
computer games often feature
male figures.
In addition to all commercial
activities, packaging is the
material that most effectively
subconsciously influences our
perception when we choose a
product. Why do aftershaves
usually have a black or navy
label? Why do chocolate makers
use separate packaging designs
for boys and girls? To me,
these are all little things that
encode inequality and have
a big impact on everybody’s
minds. Children are still growing
up with this. It is a system
that needs to be deconstructed.
There are already signs it is
collapsing and the packaging
market needs to take this on
board.”