Janoschka magazine Linked_V8_2023
The customer magazine by Janoschka and Linked2Brands.
The customer magazine by Janoschka and Linked2Brands.
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28 i n s i g h t s<br />
issue #8 ©<br />
l i n k e d<br />
29<br />
LINKED2BRANDS<br />
PERFECT ARTWORK TO CREATE<br />
CONTENT WITH A WOW EFFECT<br />
Consumer decision-making is slowly but surely shifting into the digital world. Products now need<br />
to look good in multiple formats: in online shops, in 360° views, as animations or as<br />
GIFs on Instagram and the like. This has radically redefined product presentation.<br />
Brand manufacturers are facing the enormous challenges of providing creative visual content<br />
extremely rapidly and, above all, consistently for all digital channels.<br />
Traditional methods are simply no longer up to scratch because they are neither fast enough<br />
nor do they meet today’s quality standards.<br />
Automatically generated digital content is increasingly seen as the solution.<br />
Patented technology is used to process photos or CAD files. It generates virtual versions of products<br />
in the form of stills or moving images. You can then choose from countless variations in real time to<br />
create visual content for any purpose, for example, e-commerce touchpoints, social media etc.<br />
Ten different images of a deodorant spray produced<br />
instantly for ten different countries, …<br />
a 360° animation of a bag of snacks – against<br />
different backgrounds… beer labels announcing<br />
or commenting on the latest World Cup news<br />
– for Facebook, Instagram and Twitter… Digital<br />
transformation means brand manufacturers<br />
have to ensure their products are displayed perfectly<br />
on a variety of digital platforms while still<br />
maintaining consistent analogue presentation.<br />
Companies usually put a lot of effort into cultivating<br />
their brands and invest a great deal<br />
of money in brand communication. There are<br />
many different aspects to brand presentation:<br />
colours and materials may vary, and then there<br />
are the specific variants or seasonal items to<br />
consider. All of this calls for meticulous visual<br />
design. Successful communication must meet<br />
the requirements of each specific consumer<br />
context and must be absolutely consistent<br />
across all channels, otherwise it may damage<br />
the brand’s image.
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