Janoschka magazine Linked_V8_2023

48 k n o w l e d g e & c o m p e t e n c e
issue #8 © l i n k e d 49
Carbon footprint
reduced to 1 / 6
of the reference value
Just 1 / 5 of the weight of
an equivalent glass bottle
7 7 % less plastic compared
with plastic bottles
UK company Frugalpac launched the “frugal
bottle”, its pioneering lightweight container,
back in 2020. This bottle is made from 94
per cent recycled cardboard and is lined
with a lightweight food-grade plastic pouch.
Weighing only a fifth of the equivalent glass
bottle, its carbon footprint is cut down to
one sixth of the reference value.
The frugal bottle, so the designers promise,
is guaranteed to keep the contents fresh for
at least twelve months. It can be filled with
high-quality wines that are drunk young –
considered to be the key segment in the
wine market – without any concerns. To recycle
it, you simply open up the cardboard
sleeve and remove the thin plastic pouch.
Both components can be disposed of separately
and processed for re-use.
Initially supplied to one Italian wine producer,
the product has since caught the attention
of potential clients across the world.
A British supermarket chain began stocking
wine in paper bottles in early 2023.
The major interest has not come about
merely by chance, as major wine producers
are setting ambitious goals. For example,
the Spanish company Torres is looking
to reduce the greenhouse gases originating
from its wine production by 50 percent
up to 2030 and by 80 percent up to 2045.
The first step towards this goal is to tackle
the packaging weight.
frugalpac.com