SPRING 2024

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46 THE DISTRIBUTOR’S LINK Joe Dysart Joe Dysart is an Internet speaker and business consultant based in Thousand Oaks, California. A journalist for 20 years, his articles have appeared in more than 40 publications, including The New York Times and The Financial Times of London. During the past decade, his work has focused exclusively on ecommerce. Telephone: 631-256-6602; web: www.joedysart.com; email: joe@dysartnewsfeatures.com FINDING & RE-SHARING POSITIVE SOCIAL MEDIA ABOUT YOUR FASTENER DISTRIBUTION BRAND Fastener distributors looking for a way to discover, curate -- and re-share -- all the positive comments that are surfacing on social media about their brand now have a solution. Dubbed ‘User Generated Content Platforms,’ these services are designed to discover brand-affirming content on social media about you distributorship, curate it -- and then re-share it as authentic endorsement from the people who actually use your products and services. Says Tressa Robbins, content and social media manager, Burrelles, a media monitoring company: “UGC is one of the best ways to cultivate and engage with your community — and foster brand loyalty.” Agrees Kyle Wong, chief strategy officer, Emplifi, a digital marketing firm: “Using social media as a vehicle to source user-generated content from customers is a scalable and powerful solution for brands.” For many fastener distributor marketers, re-sharing authentic customer endorsements that crop-up on social media seems like a no-brainer. But there are also some powerful numbers that affirm the practice. A 2023 study from EnTribe, for example, found that 86% of consumers are more likely to trust a brand that uses content from actual customers -- rather than paid influencers (https://www.entribe.com/resource/ the-state-of-ugc-2023). And the same study found that 83% of consumers are more likely to buy from a brand that uses UGC content -- rather than traditional advertising. CONTRIBUTOR ARTICLE NEW SERVICES ENABLE YOU TO DISCOVER -- AND RE-SHARE -- POSITIVE SOCIAL MEDIA CONTENT ABOUT YOUR BRAND. Meanwhile, a study from Harris Poll found that 58% of consumers place a high value on product pictures or videos from customers who have already purchased the product or service. Equally eye-opening: That same 58% said endorsements from those existing customers were more important to them than product price, shipping costs or company return policies. While some fastener distributors are already leveraging UGC to some extent by inviting, closely helping develop -- and then publishing -- video testimonials, UGC platforms focus more on seeking-out and re-purposing brand-affirming videos that pop-up on social media unsolicited. Many of us have already seen these videos on YouTube and similar services. Some are impromptu video reviews by customers that offer the pros and cons of a product or service. Others are ‘unboxing’ videos that give the basic facts about what to expect when you buy a particular product. CONTINUED ON PAGE 114
The Pacific-West Fastener Association is pleased to annouce it’s upcoming events calendar for <strong>2024</strong>. Save the date for all of these events so you don’t miss out! April 18 - After Hours, San Diego, CA May 16 - Spring Dinner Meeting & Vendor Showcase, La Mirada, CA June 20 - After Hours, Vancouver, BC September 26 - After Hours, Denver, CO October 10 - Fall Dinner Meeting and Vendor Showcase, La Mirada, CA November 7 - After Hours, Bay Area, CA December 12 - Holiday Party, La Mirada, CA March 12-14, 2025 - Spring Conference & Tabletop Show, Anaheim, CA The Pacific-West Fastener Association was created in 2009, as a unification of the Los Angeles Fastener Association and the Western Association of Fastener Distributors. It’s goal is to strengthen their member companies through educational opportunities, alliances, advocacy, and highly effective relationships. For more information about Pac-West and its activities, contact them at 3020 Old Ranch Parkway #300, Seal Beach CA 90740, Tel: 562-799-5509, Fax: 562-684-0695, Email: info@ pac-west.org or visit them online at www.pac-west.org.
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124 THE DISTRIBUTOR’S LINK GLOBAL
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fastenerlinks THE DEFINITIVE WEB DI
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fastenerlinks BRINGING YOU THE FAST
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fastenerlinks BRINGING YOU THE FAST
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THE DISTRIBUTOR’S LINK 141 YOUNG
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advertisers index E E & T FASTENERS
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advertisers index R ROTOR CLIP 31 T
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SPRING 2024

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