Spain and the United States - Real Instituto Elcano

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102 SPAIN AND THE UNITED STATES clients before closing deals. Although this tradition is changing, one should not underestimate its importance. Spain’s main exports to Florida are ceramics, chemical products, construction materials, shoes and machinery. The Club de Empresas Exportadoras Españolas (Spanish Exporters’ Club) has established close links with Enterprise Florida, the public-private partnership responsible for leading Florida’s state-wide economic development efforts, as well as with other organisations in predominantly Hispanic areas, such as the Latin Business Association of Los Angeles. Exhibit 5.8 Florida’s Top Merchandise Trading Partners (US$ millions) Companies in Miami include Mapfre/Amstar (insurance, reinsurance, property development and other related services), Indra (Spain's leading information technology company), Grifols America (the distribution affiliate of Probitas Pharma, which specializes in the healthcare-pharmaceutical sector) and Altadis USA (which sells more than two billion cigars a year and has a 40% market share in the United States). Spanish banks are also well represented in Miami (Santander, BBVA, Banco Atlántico, Banco Sabadell and Bancaja, among others). The port of Miami is the sixth-largest in the United States, and close to 20% of the containers that unload there originate from Spanish ports.
THE HISPANIC COMMUNITY 103 Exhibit 5.9 Ten States with the Highest Estimated Hispanic Buying Power* Florida offers the best business prospects so far for Spain, but it is not the state with the highest Hispanic buying power. This is California, with three times higher buying power (see Exhibit 5.9). Although Hispanic buying power is concentrated in a few states, many more are beginning to feel the impact of fast-rising Hispanic populations and are thus potential markets (see Exhibit 5.10). The scope to develop all aspects of the relationship with Hispanics is thus enormous. Exhibit 5.10 Fastest-Growing Hispanic Consumer Markets
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Spain and the United States The Que
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Published by the Real Instituto Elc
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ACKNOWLEDGEMENTS This is the third
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CONTENTS Preface ..................
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PREFACE Once again, our long-time c
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CHAPTER 1 OVERVIEW Had it not been
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OVERVIEW 13 French of more than two
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OVERVIEW 15 committed Protestant, a
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OVERVIEW 17 money was used to purch
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OVERVIEW 19 Later, the runway at Ro
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OVERVIEW 21 a much more balanced re
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OVERVIEW 23 The position of the Eis
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OVERVIEW 25 The first such school i
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OVERVIEW 27 significant proportion.
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OVERVIEW 29 3,631 in 2003 (the four
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OVERVIEW 31 forces were not happy a
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OVERVIEW 33 It is fair to say that,
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OVERVIEW 35 sovereign Basque state)
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OVERVIEW 37 by those countries for
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OVERVIEW 39 was the main instigator
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OVERVIEW 41 magnitude needed in a
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OVERVIEW 43 The Spanish decision in
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OVERVIEW 45 There was a flurry of v
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48 SPAIN AND THE UNITED STATES Exhi
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Page 53 and 54: 54 Some US companies in Spain SPAIN
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Page 139 and 140: Valeant Pharmaceuticals Intl. Wyeth
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Page 145 and 146: 150 Candela Hermanos Colomer Group
Page 147 and 148: 152 Security & Safety Equipment BTV
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156 APPENDIX 6 FOREIGN DIRECT INVES
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158 SPAIN AND THE UNITED STATES APP
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