Spain and the United States - Real Instituto Elcano

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THE US PLAYERS IN SPAIN 59 and Unilever Best Foods. Coca Cola and PepsiCo are also big in Spain – Barcelona is the headquarters of PepsiCo’s Southern Europe Business Unit, which covers 11 countries. Coors Brewing turned its factory in Zaragoza, which it bought from Heineken in 1994, into its hub for the European market. This purchase was Coors’ first outside the United States. In 2004 Wrigley, the world’s largest chewing gum maker, acquired for $272 million confectionery businesses that were part of the Joyco Group, a subsidiary of the Spanish food conglomerate Agrolimen. They included Boomer bubble gum, Pim Pim lollipops and Solano candy. In the defence industry, General Dynamics, as a result of its purchase of Santa Bárbara Sistemas in 2001, is the main supplier of equipment to the Spanish armed forces. Santa Bárbara dates back to 1540 and was privatised by the previous Popular Party government. It makes armoured vehicles, weapons systems and ammunition and has sold its products to the armed forces of 47 countries. In 2002, Santa Bárbara bought Germany’s EWK, which designs, develops and makes floating bridges and ferrying equipment for military forces. Alcoa, the world’s leading producer of aluminium, also entered Spain under a privatisation process when it acquired Inespal in 1998. Inespal has 13 plants around Spain and its history is basically that of aluminium in Spain. The first ton of this metal was produced at a small plant in Sabiñánigo, Huesca, in 1927. The company’s name at that time was Aluminio Español and it was owned by French groups. In research and technology, Boeing chose Spain in 2004 as the first country outside of the United States where it located an R&T centre. The facility at Madrid airport is designing and testing the control system for Boeing’s energy-efficient demonstrator aircraft, technology that, if successful, will make air travel cleaner and more efficient. Boeing’s relationship with Spain goes back to 1944, when three DC-3s were sold to Iberia airlines. In 1998, Iberia purchased its 100 th Boeing jet. The relationship with local suppliers began in 1971, when CASA was awarded a contract to manufacture parts for the 727. Today CASA, a subsidiary of the European Aeronautic, Defence and Space Company (EADS), manufactures components for the 717, 777 and 737 jets at its plant in Seville. The Spanish government started its relationship with Boeing in 1973, when it purchased Chinook double-rotor military transport helicopters. Spain’s banking and insurance industries are two sectors of the economy which US companies, and foreign ones in general, have not penetrated to any significant degree. The only US bank with a network of branches in Spain is Citibank, which established itself in the country in 1983 after buying Banco de
60 SPAIN AND THE UNITED STATES Levante. Other banks, such as Bank of America, JP Morgan Chase and Morgan Stanley, are present in Spain, but with a much smaller presence and focused on wholesale, private and investment banking. There are also some US securities houses, such as Merrill Lynch.
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Spain and the United States The Que
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Published by the Real Instituto Elc
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ACKNOWLEDGEMENTS This is the third
Page 7 and 8: CONTENTS Preface ..................
Page 9 and 10: PREFACE Once again, our long-time c
Page 11 and 12: CHAPTER 1 OVERVIEW Had it not been
Page 13 and 14: OVERVIEW 13 French of more than two
Page 15 and 16: OVERVIEW 15 committed Protestant, a
Page 17 and 18: OVERVIEW 17 money was used to purch
Page 19 and 20: OVERVIEW 19 Later, the runway at Ro
Page 21 and 22: OVERVIEW 21 a much more balanced re
Page 23 and 24: OVERVIEW 23 The position of the Eis
Page 25 and 26: OVERVIEW 25 The first such school i
Page 27 and 28: OVERVIEW 27 significant proportion.
Page 29 and 30: OVERVIEW 29 3,631 in 2003 (the four
Page 31 and 32: OVERVIEW 31 forces were not happy a
Page 33 and 34: OVERVIEW 33 It is fair to say that,
Page 35 and 36: OVERVIEW 35 sovereign Basque state)
Page 37 and 38: OVERVIEW 37 by those countries for
Page 39 and 40: OVERVIEW 39 was the main instigator
Page 41 and 42: OVERVIEW 41 magnitude needed in a
Page 43 and 44: OVERVIEW 43 The Spanish decision in
Page 45 and 46: OVERVIEW 45 There was a flurry of v
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APPENDIX 1 CLASSIFICATION OF US COM
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Keith Walking Floor Europe Jeld-Wen
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Valeant Pharmaceuticals Intl. Wyeth
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Packaging Equipment & Materials Alc
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Inc. FedEx Corporation Logfret Inc.
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150 Candela Hermanos Colomer Group
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152 Security & Safety Equipment BTV
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156 APPENDIX 6 FOREIGN DIRECT INVES
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