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Serengeti General Management Plan

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D. Tourism <strong>Management</strong> Programme<br />

Objective 4: Tourism management improved in collaboration<br />

with tourism industry partners<br />

The future desired state of SENAPA is one where tourism is effectively managed, in close<br />

collaboration with the tourism industry, to provide an outstanding visitor experience. Supporting<br />

and informing management actions are administrative systems that effectively coordinate<br />

bookings, collect revenue, and monitor environmental impacts of tourism use. This desired<br />

future state will be achieved through the following two management targets that firstly, address<br />

issues of management systems and secondly, the communication and cooperation<br />

with tourism industry partners.<br />

Target 4.1: SENAPA tourism administrative and information systems<br />

enhanced in order to provide park managers with timely and accurate<br />

information on visitor numbers, tourism impacts, and revenue<br />

generation<br />

Figure D.2 below shows the total SENAPA visitor numbers (resident and non-resident) and<br />

revenues for the years 1994-5 to 2003-4 4 , with a projected estimate made for 2004-5 that is<br />

based on the first seven months of the financial year. Over this period there has been a<br />

gradual increase in total tourism numbers and revenues.<br />

Figure D.2: SENAPA visitor numbers and revenue trends<br />

Number per year in<br />

thousands<br />

250<br />

200<br />

150<br />

100<br />

50<br />

0<br />

Resident (including transit traffic)<br />

Non resident<br />

Revenues<br />

Total visitors<br />

94-95<br />

95-96<br />

96-97<br />

97-98<br />

98-99<br />

99-00<br />

00-01<br />

01-02<br />

02-03<br />

03-04<br />

04-05 (projected)<br />

Fiscal Year<br />

11000<br />

9000<br />

7000<br />

5000<br />

3000<br />

1000<br />

-1000<br />

To manage this growing influx of tourists, the SENAPA Tourism Department currently has a<br />

staff of 27 led by a warden-in-charge (see Table D.6 below). Patrols are conducted daily to<br />

check the state of public and special campsites when in use. Gate conditions are checked in<br />

cooperation with the respective zonal warden. At the public campsites, cleanliness and the<br />

4 Resident data include a large number of Tanzanians that are in transit through the park. The total number of<br />

Tanzanians actually visiting the park is very small at about 700 per annum. However, a total of 2,713 students<br />

visited the park in 2002-2003, with peak visitations in September and March.<br />

Tz Shillings, Millions<br />

71

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