annual report - FIAT SpA

INNOVATION AND PRODUCTS
At the Geneva Motor Show in March, Ferrari presented the HY-Kers, a hybrid GT that benefits from eco-smart
technologies developed in Formula 1 racing. Powered by two engines, one electric and the other a traditional V12, this
car is a demonstration of the carmaker's ability to combine eco-performance with pure driving pleasure. Geneva was
also the venue for the debut of the Ferrari California with Start&Stop.
April saw the presentation at the Beijing Motor Show of the Ferrari 599 GTO: the highest performance street version of
a vehicle ever built by the maker from Maranello. Derived from the 599, this model was produced in a limited series of
just 599 vehicles, all of which had been sold prior to the public unveiling. Powered by a 12-cylinder, 6-liter engine and
boasting 670 horsepower, it can accelerate from 0 to 100 in 3.35 seconds with a top speed of 335 kilometers per hour.
Ferrari was also present at the International Expo in Shanghai where millions of visitors had the opportunity to see the
Hy-Kers hybrid concept car.
At the Paris Motor Show, Ferrari presented the Ferrari SA Aperta: a limited edition of 80 vehicles, which were all sold
almost immediately. The car was produced in celebration of the eightieth anniversary of the historic body-maker,
Pininfarina. The SA Aperta is a true roadster with a front-mounted V12 engine. Boasting 670 hp, the SA Aperta
embodies the sporting spirit of the 599 and the very latest in Ferrari technology.
Through Ferrari Financial Services, Ferrari also offers car financing to customers in several European countries
(Germany, the United Kingdom, Switzerland, France, Belgium, Austria and Italy) and in the USA. In May 2010, the
company also began offering financial services in Hungary. The new Dealer Finance business line, launched in
December 2009, is currently active in the United States and through the European network in Germany, Switzerland,
Belgium and the United Kingdom.
Report on Operations Ferrari 77