annual report - FIAT SpA

INNOVATION AND PRODUCTS
Innovation and sustainability are two inseparable concepts for Iveco and in 2010 it continued to innovate, developing
new methodologies and products that represent a major part of the sector’s contribution to sustainable mobility.
The company's innovation process is based on a series of well-defined milestones, aimed at ensuring product
development and design and production methodologies are oriented toward satisfying customers and the demands of
sustainable mobility. Product innovation is centered around the following strategic priorities: the environment, safety,
productivity and performance. Process innovation, on the other hand, focuses on the following strategic areas: product
development processes, virtual analysis, performance measurement and verification, and product-process integration.
In 2010, Iveco continued research into innovative technological solutions to expand its range of eco-friendly, highly
energy-efficient vehicles. Today the company offers an extensive and varied portfolio of eco-compatible products that
respond to a wide range of specific customer needs. Aware of the fact that there is no single, unique solution to the
demands of sustainable transport, Iveco continues to introduce highly-innovative product content that represents a
realistic and pragmatic approach to sustainable mobility.
Iveco continued development of its CNG range of vehicles, which have always represented an important part of its
portfolio. It is the only manufacturer of trucks and commercial vehicles in the world today to offer such a comprehensive
range of CNG vehicles that are already fully compliant with the strict EU emissions standards to be introduced.
During the year, Iveco continued road testing (in collaboration with major international customers) of hybrid
diesel/electric vehicles. This represents yet another innovative technology in which Iveco has invested and it provides
the perfect balance between transportation needs (payload and performance) and respect for the environment. The
tests were conducted with the Daily, both van and minibus versions, and the medium-segment Eurocargo, the first
European vehicle of its type and size developed for urban use (with several units already sold in Spain). In the area of
mass transportation, Iveco released new 12-meter and 18-meter versions of the Citelis city bus with new generation
hybrid propulsion system. Iveco’s latest generation of hybrid technology offers up to 30% savings in fuel consumption
in urban use, with a consequent reduction in CO2 emissions, through the application of sophisticated operating and
control systems that optimize propulsion systems for urban driving conditions.
Iveco's research in the area of alternative fuels and propulsion systems complements the continued development of its
diesel range of vehicles that is already fully compliant with the EEV limits for polluting emissions, currently the strictest
in Europe.
Iveco also supports the development of second-generation biofuels, such as Hydrotreated Vegetable Oil (HVO) and
Biomass-to-Liquid (BtL), which were experimented and tested in 2010.
In the medium and heavy segments particularly, new product development was oriented toward continuous
improvements in the quality, performance and environmental impacts of vehicles.
At BAUMA 2010 held in Munich in April, Iveco presented its extensive range of vehicles for the construction sector,
which included the international debut of the Astra HHD8, a 50 ton vehicle with significant payload capacity built to
handle even the most impenetrable terrain.
In June, the sector’s range of special vehicles was featured at Interschutz in Hanover, a trade show dedicated to firefighting
solutions, where Iveco Magirus presented a first-of-its-kind 60-meter ladder and the new high-performance
Dragon 2 specially designed for emergency response at airports.
During the same period, Iveco also presented the new Eurocargo Hybrid, a medium-segment vehicle equipped with
parallel diesel/electric propulsion system, and Iveco Irisbus premiered the new hybrid Citelis city bus, with serial
diesel/electric hybrid engine at “Transports Publics 2010” in Paris.
At the Hanover Motor Show (IAA) in September, Iveco presented the EcoStralis, the latest evolution of this heavy
segment vehicle, whose enhanced powerplant, aerodynamics and electronics make it the most efficient, ecoperforming
vehicle in its class. Also on display at the IAA was the Iveco Glider, a concept truck that proposes
innovative productivity solutions for long-haul use, focusing on two principal aspects: energy efficiency and on-board
comfort and functionality.
At Hanover, Iveco also presented the light segment EcoDaily equipped with the integrated Blue&Me – TomTom®
infotainment system. In addition, the first of 10 EcoDaily Electrics was delivered to a major international freight and
logistics operator.
Rounding-off its product line-up in Latin America, in October Iveco presented the new medium-segment Vertis in Brazil.
This vehicle was engineered in Brazil on a platform developed by Iveco's JV in China and incorporating state-of-the-art
technology developed in Europe.
Finally, sale of the Genlyon (the on-road heavy vehicle produced by the joint venture between Iveco and SAIC in
Chongqing) began to the first export market, Vietnam.
Report on Operations Iveco 90