89 - Eurofresh Distribution

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StoNe fruit/fruta De hueSo
La Adelantada’s New
Confection plant
La Adelantada forms part of Grupo
Català from the Lerida-Huesca region,
which boasts 50 years of experience.
Together, the group commercializes
40,000 metric tons of stone fruit from
May to November in its 1,300 h. of production,
half of which is in Badajoz,
and half in Lérida, Huesca. La Adelantada,
is situated in Badajoz, its 650
h. produce 18,000 metric tons of this
volume (5,000 metric tons of peaches,
4,000 metric tons of nectarines,
3,000 metric tons of plums, 3,000
metric tons of pears, 1500 metric tons
of Paraguayos/Donut Peaches (Saturn
Peaches or Chinese Flat Peaches) and
1500 metric tons of cherries), which
are to be processed in the new 18,000
m2 facilities which will be in operation
for this campaign.
The company commercializes 35% of
its production on the national market,
mainly as intermediary suppliers for
Mercadona, and to a lesser extent for
traditional markets. Of the 65% that
is destined to export, their main markets
are United Kingdom, Germany,
Holland, and lastly Poland and Russia
which represent smaller volumes.
They implement a yearly plan of con-
stant renovation, with new varieties
for 40 h. which will be complete in
2008, and with which they continue,
their trees being a maximum of twelve
years old. The company possesses
the Eurep Gap, BRC, IFS, Nature´s
Choice, UNE 155,000 and ISO 9001
certifications.
Five Senses Group,
ongoing investment
in new varieties
Following a production of 18,000Mt of
peaches and nectarines, and 4,000Mt
of plums in the 2005/2006 season,
the Group is expecting a 15% reduction
this season for climatic reasons.
They market 10% of produce within
Spain and 90% is exported. The main
destination countries are France, Germany,
Italy and the Netherlands, Also
important are Belgium, Switzerland
and the UK, and to a lesser degree
the Arab Countries, Asia and East
European Countries. The Group has
IFS, EurepGAP, BRC, ISO 9001:2000
and Nature´s Choice certification, and
continues to invest in the ongoing
renovation of its varieties. Strong investment
was also made during 2006
in its own plantations in Morocco.
ApRIl
MAY
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Frumaex in full control
of stone fruit
Frumaex has recently extended its
farm land area with its own fruit tree
plantations and new varieties, which
represent 85% of their total marketed
produce. The rest is contracted out to
other farmers, carefully controlling all
production. After marketing 1,500Mt
of peaches, 3,000Mt of plums and
1,700Mt of nectarines in 2005/2006,
yield is expected to be cut by 20% this
season. Spain absorbs 15% of produce
and 85% is exported, with their
main markets being Portugal, France
and Germany, and to a lesser extent
the UK, Italy, the Netherlands, Austria
and Brazil. They have EurepGAP farm
certification for 100% of their production
and their installations are BRC
and ISO 9001 certified.
Cereza del Jerte,
flavour with a label
The CRDOP Cereza del Jerte (Jerte
Cherries Designation of Origin Regulatory
Board) certifies the quality
and origin of this exclusive fruit with
numbered labels that also underline
the superior guaranteed quality of
authentic Jerte Picota cherries. Last
season, the output of cherries and
certified Picota cherries from the Jerte
valley amounted to 5,457Mt, of which
90% were Picotas. Although, in early
March 2007, it is still too soon to predict
the production volume, growers
are confident that crop volumes will
be similar to last year. The main foreign
markets importing Jerte cherries
are the UK and Germany, countries
where they have invested in promotion
campaigns, in collaboration with
the ICEX (Spanish Institute for Foreign
Trade) and the Junta de Extremadura
(Extremadura Regional Government).
This year, for the first time, a promotion
campaign is also being run in
Italy, where Jerte Picota cherries are
expected to obtain satisfactory results.
Masfrut with cherries
from April to July
A company with a long tradition in
fruit, Masfrut offers an ample variety
of cherries in volume which are
obtained by combining the varieties
from the different microclimates of
its estates in the province of Alicante.
The company produced 1,000 metric
tons of cherries in 2006, this year a
reduction of 30% is expected in the
harvest. They destine 60% of the
cherries to the Spanish market, and
40% to export, although the tendency
is to consolidate new clients in international
markets where increasing
EUROFRESH
DISTRIBUTION
volumes are being demanded. Their
main export destinations are France,
Italy, United Kingdom, Germany and
to a lesser extent the Netherlands,
Eastern Europe and Scandinavia. The
company has Eurep Gap certification
for the crops and ISO 9001 for its facilities
which are adequately prepared
to serve large scale distribution.
Naturcrex, quality
healthy stone fruit
Having commercialized 50,000 metric
tons of stone fruit in the 2006 campaign,
Naturcrex expects to maintain
similar levels for the present campaign,
95% of which is of their own
production and includes 100 metric
tons ecological apricot production.
65% of the commercialized volume is
exported and 35% is for the Spanish
market. The company commercializes
on the five continents, its main markets
being England, Germany, Italy,
Brazil, Portugal, France and Eastern
European Countries, the emerging
markets being South America and
Eastern European Countries, the company
is in the process of entering the
Russian market. The 100% of its production
is registered Eurep gap, ISO
9000, BRC and IFS, the company is
waiting to receive the ISO 14000 certification
this year. Their most recent
investments are in the development
of new varieties in their plantations of
nectarines, pluots, Paraguayos/Donut
Peaches and apricots. As stated
by both the Manager Antonio Chavero,
and the Commercial Director Diego
Rugiero, “Our mission is to provide
our clients with fresh, healthy, quality
fruit which conforms to their specifications
and terms, produced with the
greatest respect for the environment
and the highest possible profit for
the operations of our partners, with
whom we maintain a totally transpar-
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