89 - Eurofresh Distribution

EUROFRESH
DISTRIBUTION
89
ent relationship, providing the best
varieties, with the highest quality and
the best service in the market”.
Frutas Villacruz’s
increased stone
fruit offer
Frutas Villacruz commercialised
8,000 metric tons of stone fruits in
the 2005-2006 Campaign (peaches,
nectarines, plums and pears), 75% of
which came from their own production,
40/60% of which was destined
to the Spanish market and 40/60%
to export, its main markets being Germany
and Portugal, with forecasts to
increase its participation in the Spanish
market by 50% over the next 2
years, due to its increasing crops of
the tcsun plum which is widely appreciated
on the Spanish market. In addition
the company also has its own
melon plantations in Brazil, supplying
the European market throughout the
year. The company has Eurep Gap
certification and expects to implant
BRC in its facilities for the following
Campaign.
Sol de Badajoz
in constant growth
With the consolidated and consistent
international presence of their
brand “Frutas salud”, Sol de Badajoz
commercialized 20,000 metric tons
of stone fruit in the 2005-06 campaign,
12,000 metric tons of peaches
and nectarines, 5,000 metric tons of
plums, and 3,000 metric tos of pears,
a volume that the company hopes to
increase in the present campaign by
10% in all their products. The company
destines 20% to the Spanish
market, and 80% to export, its main
markets being Portugal and Italy.
They have Eurep Gap and BRC certifications,
and are in process of obtain-
ApRIl
MAY
2 0 0 7
ing the Nature’s Choice certification
this year. The company’s most recent
investments have been their installations,
inaugurated two years ago,
which they are extending at present.
Supra, experience
in stone fruit
According to company manager,
Manuel Altava, Supra is a third-generation
family business “with ample
experience in growing, handling and
marketing stone and citrus fruit. We
work to strengthen our brand image
and to achieve company growth
through strategic alliances, implementing
a strong internationalisation
process and continuously investing
in research to allow us to consolidate
and improve our own production.”
With a volume of 12,000Mt of stone
fruit (81% nectarines, 19% peaches)
harvested in the 2005/2006 season,
this year Supra expects to reach the
14.000Mt mark. The 253ha of land
recently acquired are intended to increase
their citrus production, which
currently stands at 15,000Mt, a fig-
StoNe fruit/fruta De hueSo
ure they expect to double within 5
years. The company has 3 handling
warehouses to guarantee optimum
processing and EurepGAP, BRC and
Nature´s Choice certifications.
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