AURUM 2021_online

POWERED BY EMOTION
ULTIMATE GIFT
THE CHIRON SPORT “ALICE“ that a husband ordered as a present for
his wife demonstrates the almost limitless possibilities that Bugatti offers
when customizing its cars. The process always starts when the customer
says what he wants regarding the configuration of his new hyper sports
car. Then, the Bugatti Design and Sales Team does everything to turn
the vision into reality. In close cooperation with H.R. Owen Bugatti, the
French luxury car manufacturer gets down to work to visualize “Alice”.
The customer’s detailed ideas are at the focus of all work at every stage of
the Bugatti design and configuration process. In this way, too, the Chiron
Sport was tailored exactly to the customer’s wishes.
Given the task of creating the car in white and in a shade of pink tailored
exactly to a customer’s wishes, the Design Team suggested the colours
“Matt Blanc“ and “Silk Rosé“, a new colour tone created especially for
this car. The wheels are also in “Silk Rosé“. The tone is repeated in the car
interior. The inside of this Chiron Sport stands out with a combination of
leather and alcantara in the colour “Gris Rafale“, with “Alice“ stitching on
the headrests of the comfortable seats. The compartments in the middle
console are decorated with “Chiron Sport“ stitching. The fabric colour
“Silk Rosé“ used in both cases was adapted specifically to the customer’s
car. The door thresholds bear the “Alice“ inscription, in aluminium and
silk rosé.
H.R. Owen Bugatti, official trade partner in London, accompanied the
entire arduous process, starting from the customer’s initial wishes all the
way to delivery. This long-standing distributor of the French luxury brand
is one of the most successful Bugatti sales partners in the world. The experienced
team at H.R. Owen Bugatti was the Chiron Sport customer’s
first point of contact before they accompanied the buyer to the luxury
brand’s headquarters in Molsheim, France, where Bugatti was founded
110 years ago, in 1909. Every Bugatti customer is invited to the “Molsheim
Experience“. Here they can feel the fascinating force of the brand’s
history and products, take a test drive with an official Bugatti pilot, and
calmly configure their cars in close cooperation with the Bugatti Design
und Sales Team.
“ ‘Alice‘ is a genuinely exceptional customer car that we will always remember
as a unique treasure,“ says Ken Choo, CEO of H.R. Owen. “We
are honoured to have played an important role in linking our customer to
this incredible Chiron Sport. The customer came to us with his vision of
what the car should look like, and we are happy to have made his dream
come true. It’s always fascinating to see how Bugatti gives its customers
the unique opportunity to realize even the most ambitious dreams.“
The Chiron Sport represents a different character of the Bugatti Chiron.
As a new interpretation of the ultimate super sports car, the Chiron Sport
offers a smoother chassis that allows more direct handling and impressive
agility. That is the result of light construction components, without
deflecting from the unique luxury character of the Chiron. The Chiron
Sport is currently manufactured at the Molsheim workshop at a unit price
of 2.65 million euros (net).
www.bugatti.com
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