saxelovnebo mecnierebaTa Ziebani #2 (43), 2010 ART SCIENCE ...

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elene babakiSvilisaqarTveloSi srulyofili saxiT jer kidev araaCamoyalibebuli. mas mxolod garkveuli Tezisebis saxe gaaCnia.sasponsoro politikis SemuSaveba xels Seuwyobssasponsoro saqmianobis aqtivobis zrdas _ evropa da amerikaamis saukeTeso magaliTia, sadac sasponsoro politikiTgansazRvrulia rogorc kompaniebisaTvis gaTvaliswinebuliSeRavaTebi, aseve sponsorebisa da kulturuli organizaciebisuflebebi da TanamSromlobis kanonzomierebebi. saxelmwifomudmivad cdilobs sponsoroba kidev ufro mimzidveli dasargebliani gaxados kompaniebisaTvis, amisaTvis igi sxvadasxvaxerxs mimarTavs; iqneba es sagadasaxado SeRavaTebi, Tu sponsorikompaniebis aRiareba da popularizacia sazogadoebis farTiwreebSi.dasasruls unda iTqvas, rom sponsorobis momavalimniSvnelovnad aris damokidebuli saxelmwifos mier gatarebulpolitikaze, romelsac ZaluZs am sferoSi mravali damatebiTiiniciativis ganxorcieleba. saxelmwifos mxridansponsorebisaTvis damatebiTi prioritetebis miniWeba kidevufro gaamZafrebs kulturisa da biznesis TanamSromlobasda xels Seuwyobs xangrZlivi, partnioruli urTierTobebisgaRvivebas.1. Бун Л., Куртц Д., “ Современный Маркетинг”, 11 издание, Юнити ,Москва , 2005; http://www.reclame.ru2.http://model 21.org.ua/files/models-practics-fundreising.doc Модели иПрактики Спонсорство и Фондрейзинга в Австрии3. http://model 21.org.ua/files/models-France.doc, Модели и ПрактикиСпонсорство и Фондрейзинга во Франции4. http://model 21.org.ua/files/models-British.doc, Модели и ПрактикиСпонсорство и Фондрейзинга в Великобританииsofio komlaZedoqturanturis I kursixelmZRvaneli: prof. iuri mRebriSvilisagamomcemlo organizaciisstruqturis analiziTanamedrove marTvis TeoriaSi organizaciis upirvelesiamocanaa, uzrunvelyos organizaciuli miznebis miRweva. amisTviski upirvelesia sworad SerCeuli saorganizacio struqtura_ logikur urTierTdamokidebulebaTa da uflebamosilebapasuxismgeblobisiseTnairad gadanawileba, rac kompaniismiznebis efeqtian realizebas uzrunvelyofs. struqturisproeqtireba yvela organizaciaSi individualuria dagamomdinareobs organizaciis gegmebis, strategiebis, miznebis,Sida da gare faqtorebis mravalferovnebidan. TeoriuliganmartebiT organizaciis struqtura asaxavs logikurkavSirebs marTvis doneebsa da funqcionalur sferoebs Soris.misi mTavari amocanaa, yvela qvedanayofi da menejeri naTladxedavdes Tavis Tavze dakisrebul movaleobas da moqmedebisZiriTad mimarTulebas. organizaciis struqtura aucilebladunda Seicavdes TviTkontrolisa da motivaciis Tvisebebs. manunda uzrunvelyos TanamSromelTa da maTi pasuxismgeblobisxarisxi. amasTanave ar unda iyos xisti. aseTi struqturebiarastabilurni arian da ver iTvaliswineben garemoSi mimdinarecvlilebebs. organizaciuli struqturis mTavari amocanaa,yvela qvedanayofi da yvela menejeri naTlad xedavdes TavisTavze dakisrebul movaleobas, ZiriTad mimarTulebas, Tumcaes `TvalsaCino sicxade~ ar unda gavaTanabroT SinaarsobrivsimartivesTan.kulturis an xelovnebis sferos organizaciebi mniSvnelovanrols ikaveben sazogadoebaSi. isini SesaZloa warmogvidgnenrogorc saxelmwifo, municipalur an kerZo organizaciebad.maTi miznebi gamomdinareobs konkretuli xelovnebisproduqtisgan an im momsaxureobisgan, rasac kompania sTavazobsmomxmarebels. kulturis sferoSi arseboben iseTi saerTaSoriso226 227
sofio komlaZesagamomcemlo organizaciis struqturis analizifirmebi, romlebic TavianTi masStaburobiT gamoirCevian daaseve arseboben patara zomis <strong>saxelovnebo</strong> kompaniebi. miuxedavadmaTi moculobisa, struqturis proeqtireba nebismier SemTxvevaSiaucilebelia, aucilebelia Seiqmnas garkveuli modeli, racgaiwereba oficialurad da TviTganviTarebasa da mdgradobasmoemsaxureba.sagamomcemlo saqmis organizaciuli struqtura imspecifikidan unda gamomdinareobdes da im safexurebs undamoicavdes, rac damaxasiaTebelia Tavad wignis gamocemisorganizaciisTvis. am mimarTulebis mqone kompaniaga r k v eu l wi l a d ga ns xv a v deb a s xv a s a xel ov neb oorganizaciebisgan, pirvel rigSi _ Tavisi mravalferovnebiT.sagamomcemlo organizaciaSi erTdroulad Tavs iyris Semoqmedis(wignis avtoris), sawarmo personalis (damkabadoneblis,teqnikuri TanamSromlis), saredaqcio sabWos (dizaineris,koreqtoris, stilistis), marketingis ganyofilebis,sazogadoebasTan urTierTobis, distribuciis, finansuriuzrunvelyofis samsaxuris garkveuli wre. aqedan gamomdinare,sagamomcemlo organizaciis menejments sakmaod didi yuradRebasWirdeba struqturis proeqtirebisas.organizaciuli struqturis Camoyalibeba, pirvel rigSi,gamomdinareobs Tavad organizaciis Sinaarsisgan. saerTaSorisoorganizaciuli struqturis standarti, rogorc ukve vTqviT,ar arsebobs. Tumca arseboben warmatebuli organizaciebi,sadac marTvis Teoriis es mniSvnelovani mxare sakmaod kargadaqvT mogvarebuli. magaliTad, sagamomcemlo saqmianobisTvalsazrisiT lideri qveyanaa CineTi, am ukanasknels taivanTanda hong-kongTan erTad sagamomcemlo industriis struqturaaqvs Camoyalibebuli, rac SesaZloa, Zalian kargi magaliTiaRmoCndes qarTveli gamomcemlobisTvis:228 229
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