saxelovnebo mecnierebaTa Ziebani #2 (43), 2010 ART SCIENCE ...

image itself during business negotiations. Here is also describedmanager’s psychological characteristics, ethical norms and its visualside. Also how important is to check manager’s dependence withenvironment and quick respond to the changed condiotns. As well, thefunctions of manager, which is upon goal settings, realize these goals inorganizations, researches, to control the whole work and at least tomanage and lead the organi-zation in the right way.Leila JanashiaSecond Year MA StudentSupervisor: Professor Iuri MgebrishviliMANAGEMENT OF CULTURAL TOURISMHead of the Program: Prof. Malkhaz GvinjiliaEka AvtandilashviliSecond Year MA StudentSupervisor: Malkhaz GvinjiliaMTSKHETA AS A CENTER OF TOURISMSummaryROLE AND PUBLIC ACTIVITY OF GEORGIANNATIONAL CENTER OF MANUSCRIPTSSummaryNational Center of Manuscripts or as it is accepted in the worldpractice Institute of Manuscripts is one of the significant segments ofthe scientific center cultural sphere. There are not so many countriesin the world which can present a rich collection or depository ofmanuscripts. Georgia is one of those few ones which have the mostsignificant depository of old manuscript books and historical documents.The aim and function of the National Center of Manuscripts is not onlytaking care and restoration of the center unique collections - manuscriptbooks and historical documents, the point is that the aim of the centershould consist in consumer’s educative activities and publicity. The centershould not be only a depository of unique collections; it should beconsidered a constant dialogue leader with the society. Suchorganizations existing in the world through their experience have arrivedat a conclusion that it is necessary to involve the organization in activelife rhythm and to communicate actively with consumers and the society.In the article there is given consideration to the active dialogue of theGeorgian National Center of Manuscripts and the society and there ispresented an overview of the projects implemented as a result of thisdialogue.Material and soul treasures represent a bright monument of theformation of cultural tourism. Towns with its’ rich historical heritageand wealthy cultural recourses carries the status of museum towns.Mtskheta town as a Georgian orthodox abbey is famous withenormous interesting objects among the priers and pilgrims. The museumtowns are joined under the umbrella of UNESCO and within theframework of modern projects undertaken by UNESCO old andhistorical countenances of many towns have been returning.According to the marketing researches and statistic analyses it isobvious that the number of tourists is increased tremendously. Forsupporting of its promotion and attracting orthodox tourists it’s necessary tocollaborate with orthodox organizations and invite them to the pilgrim tours.Eleonora GogolashviliSecond Year MA StudentSupervisor: Malkhaz GvinjiliaANALYSIS OF STRATEGIC DIRECTIONS OF CULTURALTOURISM DEVELOPMENT IN IMERETISummaryAmong Georgia’s other regions Imereti has the huge potential ofdeveloping cultural tourism. The most attractive in this region is its richhistorical background, which is obvious considering its variousmonuments of material inheritance.266 267