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Kulturen i Irmas strategiske kommunikation December 2011 Hum. Inf. Aauk 4.2.4 Påklædning ............................................................................................................................................. 72 4.3 Analyse af Irma.dk ...................................................................................................................................73 4.3.1 Brugen af sproget på Irma.dk......................................................................................................... 77 5.0 Diskussion............................................................79 5.1 Kulturantagelser i kommunikationsprodukterne......................................................................87 5.2 Kulturopstilling udfra kommunikationsprodukterne..............................................................94 5.3 Kulturantagelser og kulturopstilling ud fra "Kære Irma”.......................................................95 5.4 Sammenfatning af kulturopstillingene ...........................................................................................99 6.0 Konklusion.........................................................101 7.0 Perspektivering..................................................102 8.0 Litteraturliste.....................................................109 8.1 Bøger...........................................................................................................................................................109 8.2 Hjemmesider...........................................................................................................................................111 8.3 Artikler.......................................................................................................................................................111 9.0 Ansvarsliste .......................................................112 10.0 Bilag.................................................................113 10.1 Bilag 1: Irmas værdigrundlag år 2000 ......................................................................................113 10.2 Bilag 2: Irmas værdigrundlag 2003............................................................................................114 10.3 Bilag 3: Janteloven vs. Irma loven................................................................................................115 10.4 Bilag 4: Oversigt over butik............................................................................................................116 10.5 Bilag 5: Erklæring med fototilladelse af butik........................................................................117 10.6 Bilag 6: Billeder fra butik ................................................................................................................118 Billede 1-‐3.........................................................................................................................................................118 Billede 4-‐6.........................................................................................................................................................119 Billede 7-‐9.........................................................................................................................................................120 Billede 10-‐11....................................................................................................................................................121 Billede 12-‐13....................................................................................................................................................122 Billede 14-‐15....................................................................................................................................................123 4
Kulturen i Irmas strategiske kommunikation December 2011 Hum. Inf. Aauk 10.7 Bilag 7: Forside af Irma.dk..............................................................................................................124 10.8 Bilag 8: Mail mulighed på Irma.dk...............................................................................................124 10.9 Bilag 9: ”Vores varer” side fra Irma.dk......................................................................................125 10.10 Bilag 10: ”Pralehylden” på Irma.dk ..........................................................................................125 10.11 Bilag 11: Spørgeskemaet ..............................................................................................................126 10.12 Bilag 12: Krydderiet........................................................................................................................135 10.13 Bilag 13: Original billeder fra butikken..................................................................................135 5
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opsætning af opgave - VBN - Aalborg Universitet

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