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St.Gallen Business Review Winter 2012

St.Gallen Business Review
Winter 2012

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ESPRIT St.Gallen Business Review<br />

cal German superiority in any of these sectors, nor is it<br />

simply the unearned fruit of especially weak or dispirited<br />

competitors. Germany’s ongoing economic success,<br />

fraught with risks and instability though it may<br />

be, stems from a series of government-led efforts geared<br />

toward reducing the country’s high average labor<br />

costs and creating greater employment flexibility. These<br />

measures were implemented during the first half of<br />

the 2000 decade and subsequently allowed Germany<br />

to take unprecedented advantage of Europe’s common<br />

market – by consistently out-competing its neighbors<br />

(see Figure 1).<br />

Beginning in 2003, Chancellor Gerhard Schröder’s<br />

government instituted a series of “pro-growth” labor<br />

market and welfare state reforms known as Agenda<br />

2010, which curtailed unemployment and healthcare<br />

benefits, and reduced old-age pension levels (while<br />

raising the age of initial eligibility). It was a marked<br />

shift from the climate of high manufacturing wages<br />

and secure jobs, which had prevailed in Germany for<br />

decades. The result was the emergence of a sizeable<br />

low-wage sector, characterized by greater employment<br />

vulnerability and increasingly occupied by temporary,<br />

seasonal, and other kinds of flexible workers. As Figure<br />

2 shows, German labor costs, which used to be<br />

among the highest in Europe, fell significantly below<br />

the Eurozone’s average. Aro<strong>und</strong> the middle of the decade,<br />

German firms began to reap the benefits of their<br />

new low-wage workforce, which in combination with<br />

heavy capital investment and government subsidies<br />

for advanced production technologies, allowed the nation<br />

to become extremely competitive in high-valueadded<br />

exports. Given the favorable exchange rate that<br />

had been applied to the Deutsche Mark during the<br />

introduction of the Euro, these developments further<br />

enhanced Germany’s economic advantage relative to<br />

its neighbors.<br />

Yet in Europe’s common market, as in any market<br />

framework, there are winners and losers. In the<br />

European Union, the Greek people are perhaps the<br />

most clear-cut losers, despite the supposed benefits<br />

offered by EU membership. After joining the union<br />

in 1981, Greece became a major recipient of intra-<br />

EU transfer payments. The introduction of the Euro<br />

further enhanced the Greek government‘s fiscal capacity,<br />

allowing it to issue debt in a competitive currency<br />

on global financial markets. Greek leaders, however,<br />

did not spend this capital wisely – at least not in the<br />

eyes of global financial markets. Heavy investment in<br />

infrastructure upgrades and national modernization<br />

Trends in EU labor costs<br />

Source: OECD.Stat. Dataset: Unit Labour Costs - Annual Indicators. http://stats.oecd.org/ (accessed November 5, 2012).<br />

38<br />

Winter 2012

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