Sicherheit und Risiko
St.Gallen Business Review Winter 2012
St.Gallen Business Review
Winter 2012
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ESPRIT St.Gallen Business Review<br />
with seller capabilities. More than 80 percent of the<br />
company’s business now comes through Ariba Discovery,<br />
including contracts with 60 of the Fortune 500,<br />
nine of the top 10 banks and 8 of the top 10 insurance<br />
companies. That‘s the power of business networks.<br />
Unlocking a huge growth opportunity<br />
greater flexibility and less capital tied up in inventory<br />
– meaning the customer will get the best product at a<br />
fair price. Existing value chains and supplier networks<br />
will be turned on their heads.<br />
The Networked Enterprise will ultimately create<br />
new growth opportunities for our stagnating economy.<br />
In these volatile times we must create new business<br />
models that incorporate and can leverage more<br />
complex, global collaborative ecosystems. Innovation<br />
comes from competition, and competition comes<br />
from strong companies, both big and small. But companies<br />
can’t compete alone. When companies engage<br />
suppliers, partners, and customers in open, transparent<br />
business network – they can find and help develop<br />
really innovative solutions.<br />
«The Networked<br />
Enterprise will<br />
ultimately create<br />
new growth<br />
opportunities for<br />
our stagnating<br />
economy.»<br />
As the saying goes, there’s strength in numbers.<br />
Business networks are significantly more powerful,<br />
innovative and agile than any single entity. Real advancements<br />
happen when Networked Enterprises<br />
connect with each other to exchange information,<br />
share ideas, and buy and sell goods and services without<br />
bo<strong>und</strong>aries on open marketplaces in real time.<br />
We have barely tapped the potential of online business<br />
networks, but as MarkMaster demonstrates,<br />
cloud-based virtual market places like the Ariba network<br />
can change the game for companies of all sizes,<br />
in all industries. Small and medium sized enterprises<br />
profit because they are suddenly able to connect with<br />
potential suppliers and buyers aro<strong>und</strong> the world to lower<br />
their costs and raise their bottom lines, while at<br />
the same time tapping into the collective knowledge<br />
of partners and allies to fuel innovation and improve<br />
their competitive advantage.<br />
The consumer will also benefit. A fully networked<br />
business environment will mean better access to customer<br />
profiles and preferences, resulting in a stronger<br />
ability to deliver individualized products and services<br />
that consumers want. Broader and more detailed<br />
knowledge of data about health care or water and<br />
energy consumption will lead directly to more efficient<br />
use of scarce resources. Direct access to all of the<br />
suppliers in a product category will lead to stronger<br />
supply chain and supplier relationship management.<br />
That in turn will result in more competitive pricing,<br />
About the Author<br />
Jim Hagemann Snabe was<br />
appointed Co-CEO alongside<br />
Bill McDermott in<br />
February 2010. Jim Hagemann<br />
Snabe focuses on<br />
developing and executing<br />
SAP‘s strategy, together<br />
with Bill McDermott. The<br />
co-CEOs strengthen relationships with customers<br />
and partners, drive SAP‘s innovation portfolio across<br />
all markets, and ensure operational excellence<br />
across the company. He joined SAP in 1990 and has<br />
been a member of the SAP Executive Board since<br />
July 2008. Since 1990, he has held various management<br />
roles in consulting, sales, and development.<br />
He is a member of the board of directors of Bang<br />
& Olufsen Holding A/S. Snabe received a master‘s<br />
degree in operational research from the Aarhus<br />
School of Business in Denmark. He lives with his<br />
family in Copenhagen, Denmark.<br />
As the world‘s leading provider of business software,<br />
SAP is an over €64 billion company with<br />
more than €14 billion in revenue in 2011. SAP AG<br />
is headquartered in Walldorf, Germany, where Snabe<br />
is based.<br />
8<br />
Winter 2012