sportFACHHANDEL running 4_2015
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<strong>sportFACHHANDEL</strong> – <strong>running</strong> 4.2016 FITNESS 37<br />
In Focus:<br />
New trends in<br />
home fitness<br />
and studio area<br />
Success<br />
with<br />
Software!<br />
Doing training at home or being active at the fitness<br />
studio – no matter what you decide on, whoever sticks<br />
to ergometers, treadmills & co won’t get by interactive<br />
training in future anymore. No matter if you use a<br />
smartphone or iPhone, no matter if notebook, tablet<br />
or television – the connection to the fitness device is<br />
absolutely in trend.<br />
Text: Astrid Schlüchter<br />
According to a study by Deloitte the<br />
German fitness market continues to<br />
grow- even if the German’s are by far<br />
not as studio enthusiastic as other nationalities.<br />
The discount segment in particular<br />
has strongly put on weight. Additionally<br />
the prevention bill, passed in summer <strong>2015</strong>,<br />
strengthens the fitness branch by taking<br />
into account commercial fitness providers<br />
for the first time. Nevertheless the branch<br />
needs to be in motion if it wants to remain<br />
in trend with their offers and want to live<br />
up to the customer’s wishes. Apart >>>
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