sportFACHHANDEL 03_2017 Leseprobe

03.2017 Fitness | MIXED | 33
Currently the ‘Tour de Family’ is also running. On
the occasion of the Tour de France which be held in
Rhine metropolis this year family teams compete
against each other. Those teams that achieve the
most kilometres on their home Kettler ergometers
within four weeks can win holiday vouchers and
material prizes. But apps like the Kettmap available
for many devices since August with which 13000
km can virtually be driven are also supposed to
re-spark enthusiasm for home fitness.
In order for the excellent brand image to be able
to successfully marketed in the future, one wants
to continue, at least to a large part, bet on ‘Made
in Germany’ and the own manufacturing. In the
past year therefore “profound restructuring measures
were taken in order to be able to also produce
competitively in the future. That why for example
production locations were consolidated and the value
chain was efficiently re-structured.” Nevertheless a
part of the product portfolio will consist of imported
merchandise in the future. But here one also pays attention
to the devices according to the Kettler ideas of
quality and safety requirements with a team of own
engineers and product developers. Since ultimately
it is this quality the customers expect on the areas of
specialist sports retail. Retail needs strong brands in
order to be able to show competence and credibility
Christian Krause explains. Therefore one wants to
offer tailored PoS solutions in the future.