La Loupe St. Anton & Stuben am Arlberg No. 7

WORDRAP WITH GEBI PICHLER
My favourite spot in Stuben:
In summer it’s the lake, See’le, in winter
anywhere.
In summer I like to go to …
Styria, personally, because that’s where
my wife is from.
In winter I enjoy …
skiing with my daughter.
On the slopes: adrenaline or indulgence?
Adrenaline on the slopes, indulgence
in the huts.
Progress means …
a positive development and never
standing still.
to five little alleys which sometimes
seems to take you back in time while
still boasting modern aspects – be it
in terms of cuisine, eco-features, or
the wellness area. The simplicity, the
authenticity, and the high quality;
that’s what our guests value very
much. The quiet is unique – we’re a
small, utterly intriguing hideaway.
And the fact that it’s easy to reach is
a big advantage, too, you never need
snow chains. We’re at the heart of
the Arlberg, close to St. Anton, Lech
Zürs, and Sonnenkopf. And in Stuben
you don’t need any means of transportation,
that’s great.
L.L. What are the challenges for a
small place like this – when it comes to
standing out and attracting attention?
G.P. Each winter sports destination
has its own particularities which is
why it’s not always easy to stand out.
Our advantage is the Arlberg which is backed by a powerful
marketing organisation and that helps us gain visibility on a
global scale. And our authenticity and small size are factors that
make us different from others – which are also tricky to communicate,
though. But that’s exactly what we want to advertise.
My secret tip for Stuben:
The hike over Franz-Josef-Weg and Gofri,
taking a break and enjoying the view of
Klostertal.
L.L. Tourism in Stuben has changed over the past years.
What kind of tourism was the marketing strategy aimed at?
G.P. We decided to focus on three topics: active and athletic
lifestyle, indulgence, and quality time. So, everything we do we
do to connect those three pillars. If you come to Stuben you
really can’t do without them.
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